A Carmel business and its owner face a state consumer protection lawsuit over accusations that the company bilked customers who used its website to pay for autographed photos and memorabilia of Indianapolis Colts player Reggie Wayne and former Colts Peyton Manning and Gary Brackett.

Brett Lemieux and his businesses Ultimate Athlete Ink and Ultimate Sports Connection have been sued in Hamilton County by the office of Indiana Attorney General Greg Zoeller.

A total of 17 customers said they made online payments of $13 to $450 for sports memorabilia that was never delivered. The complaints involved items totaling $2,416.

Zoeller noted cooperation from the Central Indiana Better Business Bureau, which provided information about customer complaints and evidence necessary to pursue the lawsuit.

According to a statement from the AG’s office, one customer purchased a Reggie Wayne autographed photo for $78.99 but did not receive the item or a refund. Another purchased a Peyton Manning autographed photo for $104.25 and an autographed jersey for $164.50 but didn’t receive either item or a refund.

Five complainants said they paid a total of $535 for gift cards valued at a total of $950 to use at the online store. According to the complaint, none of these customers were able to redeem the gift cards or receive a refund.

The state seeks an injunction against the company from misrepresenting its products and services, consumer restitution, civil penalties, and attorney fees for violations of the Deceptive Consumer Sales Act.