ILNews

Indy IP firm loses Monroe publicity rights case

Back to TopCommentsE-mailPrintBookmark and Share
A federal judge's decision in California this week represents a significant legal loss for an Indianapolis intellectual property firm relating to the publicity rights of Marilyn Monroe.

U.S. District Judge Margaret M. Morrow of the Central District of California in Los Angeles ruled Monday that Marilyn Monroe LLC and Indianapolis-based CMG Worldwide don't own rights of publicity, and that a studio and licensing company have the right to market and license images of the famous actress.

The judge's action reversed a ruling from last year, culminating a long-running handful of suits that had been consolidated from various jurisdictions, including the Southern District of Indiana.

The instant case was transferred and consolidated in the California District Court in 2005 to decide whether the company owned exclusive right to control the use of Monroe's image and likeness for commercial uses. The litigation involved photographers Milton H. Greene and Tom Kelley, whose photos helped catapult Monroe to stardom and include a nude shot of her on a red velvet cloth that went on to launch Playboy magazine.

When she died in 1962, neither of the states where she resided - New York or California - recognized a descendible postmortem publicity right. The court ruled last year that her rights didn't extend to heirs or beneficiaries, but a law change in October gave the right of publicity to those who'd died before 1985 if they were domiciled there.

That law change warranted a second look from Judge Morrow, who decided that Monroe wasn't domiciled in California. She wrote in a 62-page decision that CMG and MMLLC had been inconsistent in their arguments that Monroe was domiciled in California when she died, which went against claims made decades ago for what she described as tax-evasion purposes.

The judge applied judicial estoppel to prevent parties from changing positions they'd previously argued and accused the plaintiffs of "attempting to play fast and loose with the courts."

An Indianapolis attorney formerly representing CMG and who's handled Monroe litigation in the past said this ruling is disappointing from both an iconic and legal standpoint.

"Marilyn Monroe is one of the heavyweight celebrities in the licensing business and she has generated significant licensing revenues, but the court has essentially unleashed the right of publicity for Marilyn to the public domain," said Jonathan Polak, who leads the intellectual property group at law firm Sommer Barnard. "This is a sad day for those of us practicing in this area."

The ruling seems unfair that lawyers making statements in the 1960s while dealing with tax issues following Monroe's death could unknowingly undo the unrelated intellectual property rights of the celebrity decades later, Polak said.

He hopes the decision will be appealed.

This is the second loss for CMG in a year; a New York federal judge made a similar ruling in May 2007 that Monroe didn't have any postmortem right of publicity and that a photographer's world-renowned images of the actress didn't violate any rights.

Figures from 2007 show that Monroe has raked in more than $30 million in licensing fees in the last dozen years for everything from TV commercials to T-shirts - with roughly 25 percent of that windfall landing in CMG coffers.

CMG chief executive officer Mark Roesler was out of town and couldn't be reached Wednesday for comment.

But Polak remained optimistic for the IP company.

"All is not lost for the Monroe estate," he said. "It still owns significant and valuable trademark rights that have not yet been adjudicated in pending lawsuits, and those rights are not subject to issues of domicile or judicial estoppel."

In a news release, a licensing group for the Archives of Milton H. Greene and Tom Kelley Studios noted it is creating a separate licensing group called Marilyn Monroe Licensing Group, a division of Legends Licensing LLC and part of Pacific Licensing, that will serve as a "one-stop shop" for Monroe images and will also represent other content providers for commercially usable images of Monroe.
ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in Indiana Lawyer editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
Subscribe to Indiana Lawyer
  1. Good riddance to this dangerous activist judge

  2. What is the one thing the Hoosier legal status quo hates more than a whistleblower? A lawyer whistleblower taking on the system man to man. That must never be rewarded, must always, always, always be punished, lest the whole rotten tree be felled.

  3. I want to post this to keep this tread alive and hope more of David's former clients might come forward. In my case, this coward of a man represented me from June 2014 for a couple of months before I fired him. I knew something was wrong when he blatantly lied about what he had advised me in my contentious and unfortunate divorce trial. His impact on the proceedings cast a very long shadow and continues to impact me after a lengthy 19 month divorce. I would join a class action suit.

  4. The dispute in LB Indiana regarding lake front property rights is typical of most beach communities along our Great Lakes. Simply put, communication to non owners when visiting the lakefront would be beneficial. The Great Lakes are designated navigational waters (including shorelines). The high-water mark signifies the area one is able to navigate. This means you can walk, run, skip, etc. along the shores. You can't however loiter, camp, sunbath in front of someones property. Informational signs may be helpful to owners and visitors. Our Great Lakes are a treasure that should be enjoyed by all. PS We should all be concerned that the Long Beach, Indiana community is on septic systems.

  5. Dear Fan, let me help you correct the title to your post. "ACLU is [Left] most of the time" will render it accurate. Just google it if you doubt that I am, err, "right" about this: "By the mid-1930s, Roger Nash Baldwin had carved out a well-established reputation as America’s foremost civil libertarian. He was, at the same time, one of the nation’s leading figures in left-of-center circles. Founder and long time director of the American Civil Liberties Union, Baldwin was a firm Popular Fronter who believed that forces on the left side of the political spectrum should unite to ward off the threat posed by right-wing aggressors and to advance progressive causes. Baldwin’s expansive civil liberties perspective, coupled with his determined belief in the need for sweeping socioeconomic change, sometimes resulted in contradictory and controversial pronouncements. That made him something of a lightning rod for those who painted the ACLU with a red brush." http://www.harvardsquarelibrary.org/biographies/roger-baldwin-2/ "[George Soros underwrites the ACLU' which It supports open borders, has rushed to the defense of suspected terrorists and their abettors, and appointed former New Left terrorist Bernardine Dohrn to its Advisory Board." http://www.discoverthenetworks.org/viewSubCategory.asp?id=1237 "The creation of non-profit law firms ushered in an era of progressive public interest firms modeled after already established like the National Association for the Advancement of Colored People ("NAACP") and the American Civil Liberties Union ("ACLU") to advance progressive causes from the environmental protection to consumer advocacy." https://en.wikipedia.org/wiki/Cause_lawyering

ADVERTISEMENT