Pizza chain sued for Rockwell-themed ads

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The owners of the rights to Normal Rockwell art are suing a Michigan-based pizza company for re-creating a famous painting to sell pizzas during the holidays.

The Saturday Evening Post Society, Inc. and Curtis Publishing, Inc., Indianapolis companies, filed a lawsuit June 3 in U.S. District Court against Hungry Howie's Pizza & Subs and other defendants for creating and publishing a number of variations on Rockwell's "Freedom From Want" panting. The Hungry Howie's advertisements replicated the familiar scene of a family gathered around a table at Thanksgiving, but replaced the turkey with a Hungry Howie's pizza box. Curtis Publishing owned the copyrights to the painting until May 1, 2010, when the Saturday Evening Post Society purchased them.

Curtis learned in November 2009 that Hungry Howie's had created a multi-state advertising campaign using a version of Rockwell's famous painting. The company never received permission to recreate the image, so Curtis requested the pizza company stop using the ads. The ads continued to run through the holiday season.

Curtis and the Saturday Evening Post Society filed their suit in the Indianapolis Division, seeking injunctive relief, damages, and a jury trial. The companies claim Hungry Howie's has committed copyright infringement and conversion, received unjust enrichment, and violated Section 43(a) of the Lanham Act.

Also named as defendants in the suit, The Saturday Evening Post Society, Inc., et al. v. Hungry Howie's Pizza & Subs, Inc., et al., No. 1:10-CV-680, are the owners and operators of various Hungry Howie's franchises, and a Michigan-based advertising agency.


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  1. Joe, you might want to do some reading on the fate of Hoosier whistleblowers before you get your expectations raised up.

  2. I had a hospital and dcs caseworker falsify reports that my child was born with drugs in her system. I filed a complaint with the Indiana department of health....and they found that the hospital falsified drug screens in their investigation. Then I filed a complaint with human health services in Washington DC...dcs drug Testing is unregulated and is indicating false positives...they are currently being investigated by human health services. Then I located an attorney and signed contracts one month ago to sue dcs and Anderson community hospital. Once the suit is filed I am taking out a loan against the suit and paying a law firm to file a writ of mandamus challenging the courts jurisdiction to invoke chins case against me. I also forwarded evidence to a u.s. senator who contacted hhs to push an investigation faster. Once the lawsuit is filed local news stations will be running coverage on the situation. Easy day....people will be losing their jobs soon...and judge pancol...who has attempted to cover up what has happened will also be in trouble. The drug testing is a kids for cash and federal funding situation.

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