DonaStohler

Recent Articles

Making Rain: Change is necessary for firms to survive

July 27, 2016
Law firms today must change their approach toward business development and marketing and embrace the change.
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Making Rain: Allocating resources to keep your clients

April 20, 2016
Recent studies indicate that firms that increase client retention by just 5 percent grow revenues by 25 percent. Who wouldn’t vote for 25 percent more revenue?
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Making Rain: Be more like a political candidate in 2016

January 27, 2016
There are striking comparisons between how a candidate works to get elected and how a law firm or lawyer can develop new business. So, if you get overly sensitized by all the campaigning, refocus your attention on the process and you might find a few good ideas to try for yourself.
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Making Rain: Abiding by rules 7.1 and 7.2 in a #DigitalWorld

November 18, 2015
Recently, I had the pleasure of attending an Indiana Lawyer CLE program on how lawyers and law firms should interpret the professional code of conduct regarding digital advertising and communications. My conclusion from the entire discussion is that there are a few things that are clear and there is a lot that is still pretty fuzzy.
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Making Rain: Website mistakes

July 29, 2015
A firm’s website has become the way your prospects, and probably current clients, evaluate and validate their choice to hire you to help them with their legal problems.
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Making Rain: Use these tips to improve email etiquette

April 22, 2015
Maybe you are thinking, “What does email etiquette have to with business development?” Generally, quite a lot.
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Making Rain: Business strategies for in 2015

January 28, 2015
The beginning of a new year always seems like a good time to look at what’s working and what’s not in terms of your business development strategies.
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Making Rain: I'm pretty sure my clients love me

October 8, 2014
Most small to mid-sized companies use on average three to five law firms. Larger companies use even more. So, each and every day you are being compared to your competitors. Knowing how you compare to them in terms of your service and client satisfaction is good to know. You can get this information in a variety of ways and use it to bring in even more business from the client.
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Making Rain: When a room full of strangers freaks you out

August 13, 2014
As most good rainmakers know, it is all about networking, and sometimes this means talking to people who are total strangers. It can be daunting to attend an event that your firm is sponsoring or a conference that your target market attends and be expected to “go out there and make new friends.”
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