As a lawyer or law firm, you may have recently experienced a conversation with one or more of your clients that included being, in your opinion, treated like a vendor. This is never the position you want to be in with your client.
Although the Ouija board might be more fun, you will probably make better business decisions by asking your accounting department to reorganize your expenses and revenue to give you a picture even the Great Ouija couldn’t conjure.
There are striking comparisons between how a candidate works to get elected and how a law firm or lawyer can develop new business. So, if you get overly sensitized by all the campaigning, refocus your attention on the process and you might find a few good ideas to try for yourself.
Recently, I had the pleasure of attending an Indiana Lawyer CLE program on how lawyers and law firms should interpret the professional code of conduct regarding digital advertising and communications. My conclusion from the entire discussion is that there are a few things that are clear and there is a lot that is still pretty fuzzy.