Electronic holiday cheer

December 24, 2009
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Instead of running to the mailbox to see if you’ve received a holiday card, try opening your inbox.

Electronic holiday cards seem to be catching on with people, including professionals, as a way to send your holiday cheer without stamps. I never received one before, and this year I had two in my inbox from law firms. The interactive cards were cute and professional.

Others here at Indiana Lawyer noted they received a few e-cards last year.

I have a few ideas as to why these are gaining popularity with firms. Electronic cards are probably cheaper. You don’t have to pay printing costs, guess how many cards you’ll need, or pay postage. I’m sure this is upsetting to the United States Post Office.

In addition, you know your recipient will get the electronic card nearly instantaneously; no more waiting several days for the cards to be delivered and hoping some are not lost in the mail.

E-cards are greener than traditional holiday cards, and who doesn’t want to be green these days? You’re not wasting paper on the cards and envelopes – as well as the gas and emissions the postal workers use to deliver them.

The increase of electronic cards is probably related to the decrease of mailed cards we received this year. Firms looking to cut costs may go the electronic-card route or cut back on who they mail cards to.

Are electronic cards going to be the way to go in the future when sending out cards?
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