Law firm’s advertising takes to the streets

February 3, 2014
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We’ve all seen law firms and attorneys advertise on billboards, bus stops and the sides of city buses (I’m looking at you, Ken Nunn.). But Monday morning, an advertisement for a law firm I saw while walking into my office made me take notice.

A car drove by me covered in advertisements for what I believe was for The Criminal Defense Team law firm of Baldwin Adams and Karmish in Franklin. (I apologize if this is the wrong firm, but I only had a few seconds to look at the car and realize that it was a law firm ad all over it.) What firm it was isn’t as important to me as the fact that a law firm decided to advertise using a car.

When I say covered in advertisements, I don’t mean like a NASCAR stockcar. The sedan features a wrap/wraps, which cover the car, but also blend in. The car caught my eye because I saw a huge logo and man’s face driving by me. That’s when I realized it was for a law firm.

Using your vehicle is a creative and effective way to reach the public, especially if you are a criminal defense attorney. Usually, those who need a defense attorney aren’t going to already have one on speed dial. And, with the new expungement law proving popular, people with convictions are seeking attorneys to help them navigate the new law.  Plastering your firm name and contact info on the side of a car gives you far more reach than a billboard on the side of the road because you can drive to various parts of a city, county or the state.

Have you seen this car driving around central Indiana? Are there other law firms that use their vehicles as advertisement?
 

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  • enough
    Law firm advertising is everywhere. This should be the subject of a study. Drive around I-465 in Indianapolis. My guess is every fifth billboard is a personal injury / criminal defense lawyer. Not to mention, day time TV commercials for personal injury firms. A law professor should do a study on an estimate of how much liability (ie $) is exchanged in Indiana and is the amount of advertising worth it...thank you.

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  1. Frankly, it is tragic that you are even considering going to an expensive, unaccredited "law school." It is extremely difficult to get a job with a degree from a real school. If you are going to make the investment of time, money, and tears into law school, it should not be to a place that won't actually enable you to practice law when you graduate.

  2. As a lawyer who grew up in Fort Wayne (but went to a real law school), it is not that hard to find a mentor in the legal community without your school's assistance. One does not need to pay tens of thousands of dollars to go to an unaccredited legal diploma mill to get a mentor. Having a mentor means precisely nothing if you cannot get a job upon graduation, and considering that the legal job market is utterly terrible, these students from Indiana Tech are going to be adrift after graduation.

  3. 700,000 to 800,000 Americans are arrested for marijuana possession each year in the US. Do we need a new justice center if we decriminalize marijuana by having the City Council enact a $100 fine for marijuana possession and have the money go towards road repair?

  4. I am sorry to hear this.

  5. I tried a case in Judge Barker's court many years ago and I recall it vividly as a highlight of my career. I don't get in federal court very often but found myself back there again last Summer. We had both aged a bit but I must say she was just as I had remembered her. Authoritative, organized and yes, human ...with a good sense of humor. I also appreciated that even though we were dealing with difficult criminal cases, she treated my clients with dignity and understanding. My clients certainly respected her. Thanks for this nice article. Congratulations to Judge Barker for reaching another milestone in a remarkable career.

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