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Book Review: 'Performance on Trial: The Case for Better Entertainment'

Rodney Nordstrom
July 18, 2012
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As the lights dim, the soundtrack from the “Godfather” starts and a colorful, tough-looking, rotund Italian cradling a Churchill cigar enters stage right. Joey “The See”, aka Joseph Curcillo III, is a successful magician and defense attorney. At night, Joey performs for audiences in theaters seating thousands. By day, Joe performs before juries of 12 with the power to grant life or death. From two-hour evening shows to jury trials lasting weeks and requiring a lawyer to perform 10 hours a day, Joe lives for his audiences.
 

il-nordstorm-15col.jpg (Photo submitted)

His new book discusses perfecting the art of communication, audience perception and strategic performance techniques necessary for successful presentations. Joe has spent 25 years at the top of his profession as a successful judge, prosecutor and trial lawyer. By fusing together a lifetime of experience as a performer with the secrets of winning in the courtroom, he has produced the method for trial attorneys who want to succeed with juries. His new book, “Performance on Trial: the Case for Better Entertainment,” teaches presentation skills from the perspective of a professional who understands what an audience needs.

His skills as a professional presenter are the result of years of training and experience on stage in theater and “on stage” in court. His mastery of these two worlds has made him one of the most highly sought-after performance trainers for the legal profession. Joe has spent the last 25 years teaching trial lawyers how to present winning cases. Whether he is on stage entertaining corporate executives or in court defending a client charged with violent crimes, Joe knows the ultimate goal is winning the audience. His book consists of a rather interesting compilation and insights necessary for successful trial work. The six-chapter, 154-page book discusses the roles of both magic performer and trial attorney. Aristotle’s basics of rhetoric: Pathos, Logo and Ethos are the underpinnings for the book. He creatively accentuates his chapters with clever quotes from a range of sources including Ian Anderson (Jethro Tull), Humphrey Bogart, Lenny Bruce, Monty Python, Francis Bacon and Milton Erickson.

Joe starts by saying, “…they (the jury) want to hear words that are in your heart, or you are not ready to present a winning case.” Rhetorically he asks, “Do you give your audience the information to choose the world you want them to accept? Do you argue the facts through your passion for the topic so the audience will follow your conclusions?” Simply put, will your audience (jury) want to take you on a second date?

According to Joe, your opening is the dust jacket of your entire presentation and must motivate jurors to open the book, not just stare at the cover, and must resemble a movie trailer. In a rather profound insight, he says he prefers to “walk along the edge of reality until the audience settles into the outskirts of the secondary world you create for them.”

In his chapter on storytelling, he offers the following COLOR acronym: Clarity of thought, Open your mind, Listen to your instincts, Observe your audience and Rehearse. This simplified reminder should help you connect with jurors, causing them to suspend their reality and briefly enter your world. The most effective argument is one in which the jurors enjoy being involved. Remember, your presentation is for them, not you.

“Performance on Trial” draws parallels between performance skills of the magician and trial attorney. At times, he takes a light and sometimes humorous approach to his presentations. Joe reminds us that an easy way of motivating your jury is to make your world so inviting that they truly want to understand your case. But it is so much more than that; he refocuses attention back on the importance of jury-centered advocacy, not attorney-centered case presentation. The book sells for $39.95 and is available from ThoughtEmporium, www.thoughtemporium.com, and Joey can be reached at jac@bclegal.com. Joey warns you to read his book or you’ll be seeing him.•

__________

Rodney Nordstrom, Ph.D., J.D. is a trial consultant and magician. His trial consulting company, Litigation Simulation Services, www.litsim.com, is located in Peoria, Ill. The opinions expressed are those of the author.

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  1. Can I get this form on line,if not where can I obtain one. I am eligible.

  2. What a fine example of the best of the Hoosier tradition! How sad that the AP has to include partisan snark in the obit for this great American patriot and adventurer.

  3. Why are all these lawyers yakking to the media about pending matters? Trial by media? What the devil happened to not making extrajudicial statements? The system is falling apart.

  4. It is a sad story indeed as this couple has been only in survival mode, NOT found guilty with Ponzi, shaken down for 5 years and pursued by prosecution that has been ignited by a civil suit with very deep pockets wrenched in their bitterness...It has been said that many of us are breaking an average of 300 federal laws a day without even knowing it. Structuring laws, & civilForfeiture laws are among the scariest that need to be restructured or repealed . These laws were initially created for drug Lords and laundering money and now reach over that line. Here you have a couple that took out their own money, not drug money, not laundering. Yes...Many upset that they lost money...but how much did they make before it all fell apart? No one ask that question? A civil suit against Williams was awarded because he has no more money to fight...they pushed for a break in order...they took all his belongings...even underwear, shoes and clothes? who does that? What allows that? Maybe if you had the picture of him purchasing a jacket at the Goodwill just to go to court the next day...his enemy may be satisfied? But not likely...bitterness is a master. For happy ending lovers, you will be happy to know they have a faith that has changed their world and a solid love that many of us can only dream about. They will spend their time in federal jail for taking their money from their account, but at the end of the day they have loyal friends, a true love and a hope of a new life in time...and none of that can be bought or taken That is the real story.

  5. Could be his email did something especially heinous, really over the top like questioning Ind S.Ct. officials or accusing JLAP of being the political correctness police.

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