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IBA: Coaching To Help Meet Professional Goals

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By Mark Hershman, Hershman Associates

You’re an expert in the legal arena. You live and breathe assisting individuals in this litigious society … or so you thought. It doesn’t take long in your field to realize all those various law classes back in law school failed to cover the basics of managing a successful practice.

Time management is only the beginning, but it’s an essential beginning. Client development is another professional practice component that can make or break any law firm. Both are topics, among many others, that can be addressed by a professional coach.

Coaching is not a new concept. Mentors, networking groups and senior colleagues have long been offering sage advice to newcomers in the various legal fields. Within the last 10 years, however, coaching has evolved into a growing industry and risen to a new, higher level of professionalism and expertise. A credentialed coach is a trained professional who must pass a rigorous set of standards established by the International Coach Federation, the recognized authority in the industry.

Working with an established executive coach offers several benefits to professionals, like lawyers, who are faced with an abundant set of challenges. Providing services to clients, managing the firm’s daily operation, developing new business, staying abreast of changing regulations/laws and attempting to maintain a home life are roles lawyers regularly attempt to juggle. This can be daunting.

Of course, it can be done. Profitable firms abound, but that success is often the result of trial and error and a huge commitment of resources. The price can include deteriorating health, relationships and happiness. A professional coach helps the client get unstuck, turn around, break the cycle, manage the chaos, set priorities, identify goals and make changes. Often, new systems are suggested. Techniques are taught. Together with the client, strategies are discussed, developed, implemented and measured.

Professional executive coaching isn’t a feel good, quick fix for anxieties. It’s far more serious and firmly rooted in sound business administration, motivation, performance, training and organizational behavior concepts. A good coach combines many disciplines and understands the interdependent relationship of these diverse principles.

Fact-finding is always the beginning. Hearing the details of what’s working and what’s not is essential. Statistics aren’t enough. The coach wants to hear the underlying passions and problems. Honest, open discussion between coach and client work are essential.

Introspection, creative problem solving and communication can be intimidating topics to many professionals. Perhaps lawyers comfortable in the technical world are particularly ill-at-ease in this foreign arena. And, that is exactly why a professional executive coach can help!

Mark Hershman, MCC is an executive coach based in Indianapolis. Hershman possesses a broad-based business background along with strong assignments among many law firms. He is one of only three coaches in Indiana attaining the Master Certified Credential from the International Coach Federation.•

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  1. I am compelled to announce that I am not posting under any Smith monikers here. That said, the post below does have a certain ring to it that sounds familiar to me: http://www.catholicnewworld.com/cnwonline/2014/0907/cardinal.aspx

  2. As an adoptive parent, I have to say this situation was as shameful as it gets. While the state government opens its wallet to the Simons and their friends, it denied payments to the most vulnerable in our state. Thanks Mitch!

  3. We as lawyers who have given up the range of First amendment freedom that other people possess, so that we can have a license to practice in the courts of the state and make gobs of money, that we agree to combat the hateful and bigoted discrimination enshrined in the law by democratic majorities, that Law Lord Posner has graciously explained for us....... We must now unhesitatingly condemn the sincerely held religious beliefs of religiously observant Catholics, Muslims, Christians, and Jewish persons alike who yet adhere to Scriptural exhortations concerning sodomites and catamites..... No tolerance will be extended to intolerance, and we must hate the haters most zealously! And in our public explanations of this constitutional garbledygook, when doing the balancing act, we must remember that the state always pushes its finger down on the individualism side of the scale at every turn and at every juncture no matter what the cost to society.....to elevate the values of a minority over the values of the majority is now the defining feature of American "Democracy..." we must remember our role in tricking Americans to think that this is desirable in spite of their own democratically expressed values being trashed. As a secular republic the United States might as well be officially atheist, religious people are now all bigots and will soon be treated with the same contempt that kluckers were in recent times..... The most important thing is that any source of moral authority besides the state be absolutely crushed.

  4. In my recent article in Indiana Lawyer, I noted that grass roots marketing -- reaching out and touching people -- is still one of the best forms of advertising today. It's often forgotten in the midst of all of today's "newer wave" marketing techniques. Shaking hands and kissing babies is what politicians have done for year and it still works. These are perfect examples of building goodwill. Kudos to these firms. Make "grass roots" an essential part of your marketing plan. Jon Quick QPRmarketing.com

  5. Hi, Who can I speak to regarding advertising today? Thanks, Gary

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