You and social media

February 13, 2013
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How much time do you spend on social media promoting yourself professionally or your company?

A blog by Andrea Davis on our sister publication’s website IBJ.com made me look at how much time I spend on social media promoting Indiana Lawyer. Preliminary survey results by Carmel-based company Roundpeg say that more than 30 percent of small business devote an hour or more to social media every day.

You can read more at Andrea’s blog.

As Indiana Lawyer’s social media operator, I don’t, on average, spend an hour every day promoting the paper on Facebook or Twitter. There are some days when I don’t even have a chance to launch our Twitter feed and see what’s of interest to those we follow. I do check our Twitter feed more often than Facebook, though. I think more people pay attention to Twitter and LinkedIn than Facebook these days, unless you’re looking for your friend’s vacation photos.

Do you use social media to market yourself to potential clients or to promote your firm or company? Are you on social media (for professional reasons) more than an hour a day? On average, how much time do you spend on social media every day?

And perhaps the most important question, do you find social media has helped you land new business?
 

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  • Time on Social Media
    Hello Jennifer, I try to spend about half an hour 4 days per week. Sometimes it ends up being more because I find some really good content to read and pass along. SM has helped strengthen relationships formed in "real life". It has definitely helped with my business.

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