Law firm’s advertising takes to the streets

February 3, 2014
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We’ve all seen law firms and attorneys advertise on billboards, bus stops and the sides of city buses (I’m looking at you, Ken Nunn.). But Monday morning, an advertisement for a law firm I saw while walking into my office made me take notice.

A car drove by me covered in advertisements for what I believe was for The Criminal Defense Team law firm of Baldwin Adams and Karmish in Franklin. (I apologize if this is the wrong firm, but I only had a few seconds to look at the car and realize that it was a law firm ad all over it.) What firm it was isn’t as important to me as the fact that a law firm decided to advertise using a car.

When I say covered in advertisements, I don’t mean like a NASCAR stockcar. The sedan features a wrap/wraps, which cover the car, but also blend in. The car caught my eye because I saw a huge logo and man’s face driving by me. That’s when I realized it was for a law firm.

Using your vehicle is a creative and effective way to reach the public, especially if you are a criminal defense attorney. Usually, those who need a defense attorney aren’t going to already have one on speed dial. And, with the new expungement law proving popular, people with convictions are seeking attorneys to help them navigate the new law.  Plastering your firm name and contact info on the side of a car gives you far more reach than a billboard on the side of the road because you can drive to various parts of a city, county or the state.

Have you seen this car driving around central Indiana? Are there other law firms that use their vehicles as advertisement?
 

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  • enough
    Law firm advertising is everywhere. This should be the subject of a study. Drive around I-465 in Indianapolis. My guess is every fifth billboard is a personal injury / criminal defense lawyer. Not to mention, day time TV commercials for personal injury firms. A law professor should do a study on an estimate of how much liability (ie $) is exchanged in Indiana and is the amount of advertising worth it...thank you.

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  1. I'm not sure what's more depressing: the fact that people would pay $35,000 per year to attend an unaccredited law school, or the fact that the same people "are hanging in there and willing to follow the dean’s lead in going forward" after the same school fails to gain accreditation, rendering their $70,000 and counting education worthless. Maybe it's a good thing these people can't sit for the bar.

  2. Such is not uncommon on law school startups. Students and faculty should tap Bruce Green, city attorney of Lufkin, Texas. He led a group of studnets and faculty and sued the ABA as a law student. He knows the ropes, has advised other law school startups. Very astute and principled attorney of unpopular clients, at least in his past, before Lufkin tapped him to run their show.

  3. Not that having the appellate records on Odyssey won't be welcome or useful, but I would rather they first bring in the stray counties that aren't yet connected on the trial court level.

  4. Aristotle said 350 bc: "The most hated sort, and with the greatest reason, is usury, which makes a gain out of money itself, and not from the natural object of it. For money was intended to be used in exchange, but not to increase at interest. And this term interest, which means the birth of money from money, is applied to the breeding of money because the offspring resembles the parent. Wherefore of an modes of getting wealth this is the most unnatural.

  5. Oh yes, lifetime tenure. The Founders gave that to the federal judges .... at that time no federal district courts existed .... so we are talking the Supreme Court justices only in context ....so that they could rule against traditional marriage and for the other pet projects of the sixties generation. Right. Hmmmm, but I must admit, there is something from that time frame that seems to recommend itself in this context ..... on yes, from a document the Founders penned in 1776: " He has refused his Assent to Laws, the most wholesome and necessary for the public good."

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