Law firm’s advertising takes to the streets

February 3, 2014
Back to TopCommentsE-mailPrintBookmark and Share

We’ve all seen law firms and attorneys advertise on billboards, bus stops and the sides of city buses (I’m looking at you, Ken Nunn.). But Monday morning, an advertisement for a law firm I saw while walking into my office made me take notice.

A car drove by me covered in advertisements for what I believe was for The Criminal Defense Team law firm of Baldwin Adams and Karmish in Franklin. (I apologize if this is the wrong firm, but I only had a few seconds to look at the car and realize that it was a law firm ad all over it.) What firm it was isn’t as important to me as the fact that a law firm decided to advertise using a car.

When I say covered in advertisements, I don’t mean like a NASCAR stockcar. The sedan features a wrap/wraps, which cover the car, but also blend in. The car caught my eye because I saw a huge logo and man’s face driving by me. That’s when I realized it was for a law firm.

Using your vehicle is a creative and effective way to reach the public, especially if you are a criminal defense attorney. Usually, those who need a defense attorney aren’t going to already have one on speed dial. And, with the new expungement law proving popular, people with convictions are seeking attorneys to help them navigate the new law.  Plastering your firm name and contact info on the side of a car gives you far more reach than a billboard on the side of the road because you can drive to various parts of a city, county or the state.

Have you seen this car driving around central Indiana? Are there other law firms that use their vehicles as advertisement?
 

ADVERTISEMENT
  • enough
    Law firm advertising is everywhere. This should be the subject of a study. Drive around I-465 in Indianapolis. My guess is every fifth billboard is a personal injury / criminal defense lawyer. Not to mention, day time TV commercials for personal injury firms. A law professor should do a study on an estimate of how much liability (ie $) is exchanged in Indiana and is the amount of advertising worth it...thank you.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in Indiana Lawyer editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Based on several recent Indy Star articles, I would agree that being a case worker would be really hard. You would see the worst of humanity on a daily basis; and when things go wrong guess who gets blamed??!! Not biological parent!! Best of luck to those who entered that line of work.

  2. I was looking through some of your blog posts on this internet site and I conceive this web site is rattling informative ! Keep on posting . dfkcfdkdgbekdffe

  3. Don't believe me, listen to Pacino: https://www.youtube.com/watch?v=z6bC9w9cH-M

  4. Law school is social control the goal to produce a social product. As such it began after the Revolution and has nearly ruined us to this day: "“Scarcely any political question arises in the United States which is not resolved, sooner or later, into a judicial question. Hence all parties are obliged to borrow, in their daily controversies, the ideas, and even the language, peculiar to judicial proceedings. As most public men [i.e., politicians] are, or have been, legal practitioners, they introduce the customs and technicalities of their profession into the management of public affairs. The jury extends this habitude to all classes. The language of the law thus becomes, in some measure, a vulgar tongue; the spirit of the law, which is produced in the schools and courts of justice, gradually penetrates beyond their walls into the bosom of society, where it descends to the lowest classes, so that at last the whole people contract the habits and the tastes of the judicial magistrate.” ? Alexis de Tocqueville, Democracy in America

  5. Attorney? Really? Or is it former attorney? Status with the Ind St Ct? Status with federal court, with SCOTUS? This is a legal newspaper, or should I look elsewhere?

ADVERTISEMENT