Law firm’s advertising takes to the streets

February 3, 2014
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We’ve all seen law firms and attorneys advertise on billboards, bus stops and the sides of city buses (I’m looking at you, Ken Nunn.). But Monday morning, an advertisement for a law firm I saw while walking into my office made me take notice.

A car drove by me covered in advertisements for what I believe was for The Criminal Defense Team law firm of Baldwin Adams and Karmish in Franklin. (I apologize if this is the wrong firm, but I only had a few seconds to look at the car and realize that it was a law firm ad all over it.) What firm it was isn’t as important to me as the fact that a law firm decided to advertise using a car.

When I say covered in advertisements, I don’t mean like a NASCAR stockcar. The sedan features a wrap/wraps, which cover the car, but also blend in. The car caught my eye because I saw a huge logo and man’s face driving by me. That’s when I realized it was for a law firm.

Using your vehicle is a creative and effective way to reach the public, especially if you are a criminal defense attorney. Usually, those who need a defense attorney aren’t going to already have one on speed dial. And, with the new expungement law proving popular, people with convictions are seeking attorneys to help them navigate the new law.  Plastering your firm name and contact info on the side of a car gives you far more reach than a billboard on the side of the road because you can drive to various parts of a city, county or the state.

Have you seen this car driving around central Indiana? Are there other law firms that use their vehicles as advertisement?
 

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  • enough
    Law firm advertising is everywhere. This should be the subject of a study. Drive around I-465 in Indianapolis. My guess is every fifth billboard is a personal injury / criminal defense lawyer. Not to mention, day time TV commercials for personal injury firms. A law professor should do a study on an estimate of how much liability (ie $) is exchanged in Indiana and is the amount of advertising worth it...thank you.

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  1. File under the Sociology of Hoosier Discipline ... “We will be answering the complaint in due course and defending against the commission’s allegations,” said Indianapolis attorney Don Lundberg, who’s representing Hudson in her disciplinary case. FOR THOSE WHO DO NOT KNOW ... Lundberg ran the statist attorney disciplinary machinery in Indy for decades, and is now the "go to guy" for those who can afford him .... the ultimate insider for the well-to-do and/or connected who find themselves in the crosshairs. It would appear that this former prosecutor knows how the game is played in Circle City ... and is sacrificing accordingly. See more on that here ... http://www.theindianalawyer.com/supreme-court-reprimands-attorney-for-falsifying-hours-worked/PARAMS/article/43757 Legal sociologists could have a field day here ... I wonder why such things are never studied? Is a sacrifice to the well connected former regulators a de facto bribe? Such questions, if probed, could bring about a more just world, a more equal playing field, less Stalinist governance. All of the things that our preambles tell us to value could be advanced if only sunshine reached into such dark worlds. As a great jurist once wrote: "Publicity is justly commended as a remedy for social and industrial diseases. Sunlight is said to be the best of disinfectants; electric light the most efficient policeman." Other People's Money—and How Bankers Use It (1914). Ah, but I am certifiable, according to the Indiana authorities, according to the ISC it can be read, for believing such trite things and for advancing such unwanted thoughts. As a great albeit fictional and broken resistance leaders once wrote: "I am the dead." Winston Smith Let us all be dead to the idea of maintaining a patently unjust legal order.

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