People more likely to use Internet to find an attorney, survey says

May 21, 2014
Back to TopCommentsE-mailPrintBookmark and Share

Forget the phone book, billboard or even word of mouth referrals. You’re future clients are going to find you based on searching the World Wide Web, according to a recent survey.

We live in a society that is constantly connected thanks to the Internet and expects immediate results – again, in part thanks to the Internet. It makes sense then that a survey by FindLaw.com and Thomson Reuters found that the top choice of people in need of legal representation is to use the Internet to find an attorney.

The Internet gives potential clients a great deal of information – attorney websites, service reviews and any disciplinary history. You can’t get this information from a phone book ad or a TV commercial. And it gives you that information in a very short amount of time.

And while I believe word of mouth is still a great way to find an attorney, what happens if your friend’s cousin is a highly respected family law attorney, but you need a bankruptcy attorney?

The survey found 38 percent of people polled said they would use the Internet to help them find a lawyer; 29 percent said they would ask a friend or relative. Compare those numbers to a 2005 survey, in which only 7 percent said they would use the Internet to find an attorney and a whopping 65 percent reported they would find an attorney through word of mouth. 

Only 4 percent of respondents turn to the phone book these days; 10 percent said they used the phone book to find an attorney in 2005. Today, 10 percent of people polled said they would consult with the local bar association as compared to 13 percent of people surveyed in 2005.

Law firms know that they may land a significant percentage of their clients based on the Internet – that’s why you see so many firms with jazzy Web sites complete with lawyer bios, firm news touting the awards and accomplishments of its attorneys, and blogs and legal articles. In fact, these days, it’s almost looked at as suspect if a company – law firms included – doesn’t have a website.

How much of your business is generated through the Internet? When did you start to see a shift to the Internet being a major driver of clients to your firm?
 

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in Indiana Lawyer editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. I am compelled to announce that I am not posting under any Smith monikers here. That said, the post below does have a certain ring to it that sounds familiar to me: http://www.catholicnewworld.com/cnwonline/2014/0907/cardinal.aspx

  2. As an adoptive parent, I have to say this situation was as shameful as it gets. While the state government opens its wallet to the Simons and their friends, it denied payments to the most vulnerable in our state. Thanks Mitch!

  3. We as lawyers who have given up the range of First amendment freedom that other people possess, so that we can have a license to practice in the courts of the state and make gobs of money, that we agree to combat the hateful and bigoted discrimination enshrined in the law by democratic majorities, that Law Lord Posner has graciously explained for us....... We must now unhesitatingly condemn the sincerely held religious beliefs of religiously observant Catholics, Muslims, Christians, and Jewish persons alike who yet adhere to Scriptural exhortations concerning sodomites and catamites..... No tolerance will be extended to intolerance, and we must hate the haters most zealously! And in our public explanations of this constitutional garbledygook, when doing the balancing act, we must remember that the state always pushes its finger down on the individualism side of the scale at every turn and at every juncture no matter what the cost to society.....to elevate the values of a minority over the values of the majority is now the defining feature of American "Democracy..." we must remember our role in tricking Americans to think that this is desirable in spite of their own democratically expressed values being trashed. As a secular republic the United States might as well be officially atheist, religious people are now all bigots and will soon be treated with the same contempt that kluckers were in recent times..... The most important thing is that any source of moral authority besides the state be absolutely crushed.

  4. In my recent article in Indiana Lawyer, I noted that grass roots marketing -- reaching out and touching people -- is still one of the best forms of advertising today. It's often forgotten in the midst of all of today's "newer wave" marketing techniques. Shaking hands and kissing babies is what politicians have done for year and it still works. These are perfect examples of building goodwill. Kudos to these firms. Make "grass roots" an essential part of your marketing plan. Jon Quick QPRmarketing.com

  5. Hi, Who can I speak to regarding advertising today? Thanks, Gary

ADVERTISEMENT