People more likely to use Internet to find an attorney, survey says

May 21, 2014
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Forget the phone book, billboard or even word of mouth referrals. You’re future clients are going to find you based on searching the World Wide Web, according to a recent survey.

We live in a society that is constantly connected thanks to the Internet and expects immediate results – again, in part thanks to the Internet. It makes sense then that a survey by FindLaw.com and Thomson Reuters found that the top choice of people in need of legal representation is to use the Internet to find an attorney.

The Internet gives potential clients a great deal of information – attorney websites, service reviews and any disciplinary history. You can’t get this information from a phone book ad or a TV commercial. And it gives you that information in a very short amount of time.

And while I believe word of mouth is still a great way to find an attorney, what happens if your friend’s cousin is a highly respected family law attorney, but you need a bankruptcy attorney?

The survey found 38 percent of people polled said they would use the Internet to help them find a lawyer; 29 percent said they would ask a friend or relative. Compare those numbers to a 2005 survey, in which only 7 percent said they would use the Internet to find an attorney and a whopping 65 percent reported they would find an attorney through word of mouth. 

Only 4 percent of respondents turn to the phone book these days; 10 percent said they used the phone book to find an attorney in 2005. Today, 10 percent of people polled said they would consult with the local bar association as compared to 13 percent of people surveyed in 2005.

Law firms know that they may land a significant percentage of their clients based on the Internet – that’s why you see so many firms with jazzy Web sites complete with lawyer bios, firm news touting the awards and accomplishments of its attorneys, and blogs and legal articles. In fact, these days, it’s almost looked at as suspect if a company – law firms included – doesn’t have a website.

How much of your business is generated through the Internet? When did you start to see a shift to the Internet being a major driver of clients to your firm?
 

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  1. KUDOS to the Indiana Supreme Court for realizing that some bureacracies need to go to the stake. Recall what RWR said: "No government ever voluntarily reduces itself in size. Government programs, once launched, never disappear. Actually, a government bureau is the nearest thing to eternal life we'll ever see on this earth!" NOW ... what next to this rare and inspiring chopping block? Well, the Commission on Gender and Race (but not religion!?!) is way overdue. And some other Board's could be cut with a positive for State and the reputation of the Indiana judiciary.

  2. During a visit where an informant with police wears audio and video, does the video necessary have to show hand to hand transaction of money and narcotics?

  3. I will agree with that as soon as law schools stop lying to prospective students about salaries and employment opportunities in the legal profession. There is no defense to the fraudulent numbers first year salaries they post to mislead people into going to law school.

  4. The sad thing is that no fish were thrown overboard The "greenhorn" who had never fished before those 5 days was interrogated for over 4 hours by 5 officers until his statement was illicited, "I don't want to go to prison....." The truth is that these fish were measured frozen off shore and thawed on shore. The FWC (state) officer did not know fish shrink, so the only reason that these fish could be bigger was a swap. There is no difference between a 19 1/2 fish or 19 3/4 fish, short fish is short fish, the ticket was written. In addition the FWC officer testified at trial, he does not measure fish in accordance with federal law. There was a document prepared by the FWC expert that said yes, fish shrink and if these had been measured correctly they averaged over 20 inches (offshore frozen). This was a smoke and mirror prosecution.

  5. I love this, Dave! Many congrats to you! We've come a long way from studying for the bar together! :)

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