People more likely to use Internet to find an attorney, survey says

May 21, 2014
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Forget the phone book, billboard or even word of mouth referrals. You’re future clients are going to find you based on searching the World Wide Web, according to a recent survey.

We live in a society that is constantly connected thanks to the Internet and expects immediate results – again, in part thanks to the Internet. It makes sense then that a survey by and Thomson Reuters found that the top choice of people in need of legal representation is to use the Internet to find an attorney.

The Internet gives potential clients a great deal of information – attorney websites, service reviews and any disciplinary history. You can’t get this information from a phone book ad or a TV commercial. And it gives you that information in a very short amount of time.

And while I believe word of mouth is still a great way to find an attorney, what happens if your friend’s cousin is a highly respected family law attorney, but you need a bankruptcy attorney?

The survey found 38 percent of people polled said they would use the Internet to help them find a lawyer; 29 percent said they would ask a friend or relative. Compare those numbers to a 2005 survey, in which only 7 percent said they would use the Internet to find an attorney and a whopping 65 percent reported they would find an attorney through word of mouth. 

Only 4 percent of respondents turn to the phone book these days; 10 percent said they used the phone book to find an attorney in 2005. Today, 10 percent of people polled said they would consult with the local bar association as compared to 13 percent of people surveyed in 2005.

Law firms know that they may land a significant percentage of their clients based on the Internet – that’s why you see so many firms with jazzy Web sites complete with lawyer bios, firm news touting the awards and accomplishments of its attorneys, and blogs and legal articles. In fact, these days, it’s almost looked at as suspect if a company – law firms included – doesn’t have a website.

How much of your business is generated through the Internet? When did you start to see a shift to the Internet being a major driver of clients to your firm?


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  1. Joe, you might want to do some reading on the fate of Hoosier whistleblowers before you get your expectations raised up.

  2. I had a hospital and dcs caseworker falsify reports that my child was born with drugs in her system. I filed a complaint with the Indiana department of health....and they found that the hospital falsified drug screens in their investigation. Then I filed a complaint with human health services in Washington DC...dcs drug Testing is unregulated and is indicating false positives...they are currently being investigated by human health services. Then I located an attorney and signed contracts one month ago to sue dcs and Anderson community hospital. Once the suit is filed I am taking out a loan against the suit and paying a law firm to file a writ of mandamus challenging the courts jurisdiction to invoke chins case against me. I also forwarded evidence to a u.s. senator who contacted hhs to push an investigation faster. Once the lawsuit is filed local news stations will be running coverage on the situation. Easy day....people will be losing their jobs soon...and judge pancol...who has attempted to cover up what has happened will also be in trouble. The drug testing is a kids for cash and federal funding situation.

  3. (A)ll (C)riminals (L)ove (U)s is up to their old, "If it's honorable and pro-American, we're against it," nonsense. I'm not a big Pence fan but at least he's showing his patriotism which is something the left won't do.

  4. While if true this auto dealer should be held liable, where was the BMV in all of this? How is it that the dealer was able to get "clean" titles to these vehicles in order to sell them to unsuspecting consumers?

  5. He has refused his Assent to Laws, the most wholesome and necessary for the public good. He has forbidden his Governors to pass Laws of immediate and pressing importance, He has erected a multitude of New Offices, and sent hither swarms of Officers to harrass our people, and eat out their substance. He has combined with others to subject us to a jurisdiction foreign to our constitution, and unacknowledged by our laws; giving his Assent to their Acts of pretended Legislation: For imposing Taxes on us without our Consent: He is at this time transporting large Armies of foreign Mercenaries to compleat the works of death, desolation and tyranny, already begun with circumstances of Cruelty & perfidy scarcely paralleled in the most barbarous ages, and totally unworthy the Head of a civilized nation.. He has excited domestic insurrections amongst us, and has endeavoured to bring on the inhabitants of our frontiers, the merciless [ ] Savages, whose known rule of warfare, is an undistinguished destruction of all ages, sexes and conditions. GOD BLESS THE GOVERNORS RESISTING! Count on the gutless judiciary to tie our children down and facilitate the swords being drawn across their throats. Wake Up America ...