How do managing partners manage their social media?

September 17, 2014
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Do you have a LinkedIn account? If you are a managing partner, then you most likely do, although your online presence may be begrudgingly, depending on your age.

Results from the 2014 Managing Partner Social Media Survey – Part I reveal that the overwhelming majority of respondents to the survey have a LinkedIn account, a social network connecting professionals. The sample size of this survey is small, only 119 responses, but they do give a glimpse of how managing partners feel about the social network.

As you would expect, the younger the partner, the more likely they are to have a LinkedIn account and find social media to be exciting. Seventy-five percent of those ages 39 or younger feel social media is exciting; only 27 percent of respondents over the age of 60 feel the same. A third of those over 60 find it to be a necessary evil.

But even if they aren’t fans of social media, 86 percent of those over age 50 have a LinkedIn account. All responding managing partners under age 50 reported having an account.

And don’t let the older partners’ “evil” belief fool you – 43 percent of those over the age of 60 access their accounts daily; 38 percent access them weekly. Half of those 39 and younger access their accounts daily and a third check their accounts weekly.

The survey also asks why managing partners aren’t active, if they created their own account and how active they are in LinkedIn groups online. Responses from those ages 40-59 are also available.

PR and marketing agency Jaffe and conference series Managing Partner Forum, which conducted the survey, say that those who are not active on LinkedIn are missing a huge opportunity to shape their reputations in the marketplace and connect with in-house counsel, who overwhelmingly do see the value in LinkedIn.

Part II of the survey, which will provide data on firm-wide social media policies and practices, will be published next month.


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