What’s the point of law firm rankings?

June 23, 2008
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We get a lot of e-mails from law firms touting their ranking on a list of “outstanding” firms by a publication or naming them third-largest overall according to some survey. We don’t publish the rankings in our paper because we just don’t have available space to do so, and we don’t want to inadvertently leave out a law firm on a particular list whose marketing department didn’t happen to send us a press release.

And honestly, what’s so significant about a ranking if it seems like every big law firm in the state is ranked on the same list? Really, a lot of these lists are quite subjective. How do you determine who is “outstanding” or “super?” My definition of “super” might not be the same as those who compiled the list.

We get these notifications from the firms because we are a legal newspaper, but I can’t recall seeing a mainstream media outlet write a story about an Indiana firm making a national list because its attorneys were highly rated by their peers. If these lists are for the benefit of the client to make the firms stand out from the rest, the law firms aren’t doing a very good job of getting that notion out in the public.

Even if John Q. Public comes across the latest ranking of the largest litigation firms in the country, I doubt whether a firm comes in fourth or fourteenth makes too much of a difference to someone who is looking for a quality law firm that he can afford to take on his case.

These lists seem more like bragging rights for the legal community. They post the press releases about the ranking on their Web sites to call attention to the fact that they are one of only a handful of Indiana firms to make this particular list, or maybe even the only one. When there are so many lists compiled by various publications, and marketing and consulting firms, it’s easy to glaze over the results because you know you’ll see a list with similar criteria with different results in the near future on another firm’s site.

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  • Jennifer, thanks for sharing your thoughts on such lists, and the vanity among the firms that often go with it. As most know, such lists are often designed for one primary reason - to sell advertising. They have little to no useful purpose, particularly as the public goes. Some law firms are very good at patting themselves on the back and spending a lot of money and attention telling others how great and how super they are. Studies do show that consumers and other lawyers in general (including potential referring lawyers) do not look kindly at such self-promotion and arrogence. In the end, a good marketing effort should have your clients telling others how good you are. If you have to pay to do so, you should probably be re-visiting your marketing approach.

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  1. Employers should not have racially discriminating mind set. It has huge impact on the society what the big players do or don't do in the industry. Background check is conducted just to verify whether information provided by the prospective employee is correct or not. It doesn't have any direct combination with the rejection of the employees. If there is rejection, there should be something effective and full-proof things on the table that may keep the company or the people associated with it in jeopardy.

  2. Unlike the federal judge who refused to protect me, the Virginia State Bar gave me a hearing. After the hearing, the Virginia State Bar refused to discipline me. VSB said that attacking me with the court ADA coordinator had, " all the grace and charm of a drive-by shooting." One does wonder why the VSB was able to have a hearing and come to that conclusion, but the federal judge in Indiana slammed the door of the courthouse in my face.

  3. I agree. My husband has almost the exact same situation. Age states and all.

  4. Thanks Jim. We surprised ourselves with the first album, so we did a second one. We are releasing it 6/30/17 at the HiFi. The reviews so far are amazing! www.itsjustcraig.com Skope Mag: It’s Just Craig offers a warm intimacy with the tender folk of “Dark Corners”. Rather lovely in execution, It’s Just Craig opts for a full, rich sound. Quite ornate instrumentally, the songs unfurl with such grace and style. Everything about the album feels real and fully lived. By far the highlight of the album are the soft smooth reassuring vocals whose highly articulate lyrics have a dreamy quality to them. Stories emerge out of these small snapshots of reflective moments.... A wide variety of styles are utilized, with folk anchoring it but allowing for chamber pop, soundtrack work, and found electronics filtering their way into the mix. Without a word, It’s Just Craig sets the tone of the album with the warble of “Intro”. From there things get truly started with the hush of “Go”. Building up into a great structure, “Go” has a kindness to it. Organs glisten in the distance on the fragile textures of “Alone” whose light melody adds to the song’s gorgeousness. A wonderful bloom of color defines the spaciousness of “Captain”. Infectious grooves take hold on the otherworldly origins of “Goodnight” with precise drum work giving the song a jazzy feeling. Hazy to its very core is the tragedy of “Leaving Now”. By far the highlight of the album comes with the closing impassioned “Thirty-Nine” where many layers of sound work together possessing a poetic quality.

  5. Andrew, if what you report is true, then it certainly is newsworthy. If what you report is false, then it certainly is newsworthy. Any journalists reading along??? And that same Coordinator blew me up real good as well, even destroying evidence to get the ordered wetwork done. There is a story here, if any have the moxie to go for it. Search ADA here for just some of my experiences with the court's junk yard dog. https://www.scribd.com/document/299040062/Brown-ind-Bar-memo-Pet-cert Yep, drive by shootings. The lawyers of the Old Dominion got that right. Career executions lacking any real semblance of due process. It is the ISC way ... under the bad shepard's leadership ... and a compliant, silent, boot-licking fifth estate.

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