Attorneys in trouble for ads

September 5, 2008
Back to TopCommentsE-mailPrintBookmark and Share
Two Indianapolis attorneys received public reprimands for the use of “Legal Advertisement” and other phrases on brochures they give to prospective clients. After reading the opinion handed down by the Indiana Supreme Court yesterday, I’m confused about how the process of submitting your ads to the Supreme Court Disciplinary Commission works.

Attorneys have to file their advertising materials with the commission before they can send them out. But no one at the commission reviews the submitted ads for violations of the Rules of Professional Conduct, probably because there are too many ads to keep up with.

My confusion comes from reading the opinion and finding out the two attorneys submitted one of their brochures to the commission for approval back in 1996. The commission sent a letter back saying they don’t advise attorneys on the propriety of their ads. Yet, the commission sometimes sends letters to lawyers letting them know the language of their submitted ads needs to be changed to comply with the professional rules.

These two attorneys didn’t get such a letter and then found themselves in front of the Disciplinary Commission years later.

I’m not excusing their misconduct – they had been practicing for 10 years by the time the brochures were created – but if the commission sometimes will warn attorneys about their ads, why didn’t the commission respond to the attorneys’ letter and let them know they should have used “Advertising Material” on the brochures instead?

Granted, I’m not an attorney, so I don’t know all the ins-and-outs of having a law practice and advertising, but I would like to think if an attorney wrote to the Disciplinary Commission and asked for approval of an advertisement, or even asked if certain language was permitted, that the commission could respond with an answer to the inquiry instead of sitting on it for eight years and then filing misconduct charges against the attorney for the advertisement. Because they sometimes inform attorneys with letters to revise the language of an ad, why not do that in the case of these attorneys?
ADVERTISEMENT
  • I think the rules need to provide for a safe harbor in attorney advertising materials, especially since we have to put them on file. The rules require a $50.00 filing fee so there is already a funding source to review the material. These attorneys complied with the filing requirements and even requested an opinion on their materials; what more could they do in their efforts to comply with the rule?
  • The inference is that the Commission will review something for someone they like, but can bring charges against someone they don\'t like. Sounds like favoritism to me. Whatever the policy, it should apply to all.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in Indiana Lawyer editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. The ADA acts as a tax upon all for the benefit of a few. And, most importantly, the many have no individual say in whether they pay the tax. Those with handicaps suffered in military service should get a pass, but those who are handicapped by accident or birth do NOT deserve that pass. The drivel about "equal access" is spurious because the handicapped HAVE equal access, they just can't effectively use it. That is their problem, not society's. The burden to remediate should be that of those who seek the benefit of some social, constructional, or dimensional change, NOT society generally. Everybody wants to socialize the costs and concentrate the benefits of government intrusion so that they benefit and largely avoid the costs. This simply maintains the constant push to the slop trough, and explains, in part, why the nation is 20 trillion dollars in the hole.

  2. Hey 2 psychs is never enough, since it is statistically unlikely that three will ever agree on anything! New study admits this pseudo science is about as scientifically valid as astrology ... done by via fortune cookie ....John Ioannidis, professor of health research and policy at Stanford University, said the study was impressive and that its results had been eagerly awaited by the scientific community. “Sadly, the picture it paints - a 64% failure rate even among papers published in the best journals in the field - is not very nice about the current status of psychological science in general, and for fields like social psychology it is just devastating,” he said. http://www.theguardian.com/science/2015/aug/27/study-delivers-bleak-verdict-on-validity-of-psychology-experiment-results

  3. Indianapolis Bar Association President John Trimble and I are on the same page, but it is a very large page with plenty of room for others to join us. As my final Res Gestae article will express in more detail in a few days, the Great Recession hastened a fundamental and permanent sea change for the global legal service profession. Every state bar is facing the same existential questions that thrust the medical profession into national healthcare reform debates. The bench, bar, and law schools must comprehensively reconsider how we define the practice of law and what it means to access justice. If the three principals of the legal service profession do not recast the vision of their roles and responsibilities soon, the marketplace will dictate those roles and responsibilities without regard for the public interests that the legal profession professes to serve.

  4. I have met some highly placed bureaucrats who vehemently disagree, Mr. Smith. This is not your father's time in America. Some ideas are just too politically incorrect too allow spoken, says those who watch over us for the good of their concept of order.

  5. Lets talk about this without forgetting that Lawyers, too, have FREEDOM OF SPEECH AND ASSOCIATION

ADVERTISEMENT