Marketing cuts: good or bad?

December 3, 2008
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How essential are law firm marketing departments? I guess it depends who you ask.

That department is taking a hit because of the economy, according to a recent article in The National Law Journal. Law firms that are struggling to stay afloat or maintain their practices see the marketing department as more expendable than a practice group or handful of attorneys. Other firms, however, believe now is the right time to step up marking efforts.

In a tough economy, which is the better business strategy for a firm: cut or increase your marketing?

If a firm has little to no marketing, then it will have less exposure to potential clients. Less exposure brings fewer clients, and fewer clients mean the practice will continue to struggle and could face cutting another department or more attorneys. The vicious cycle could continue until the economy picks up.

Cutting back on marketing would be more harmful to smaller firms, newer firms, or firms that haven’t already done a good job getting their name out to the general public. The bigger firms may not take as big of a hit if they cut marketing because they may already have brand-name recognition.

Attorneys and partners at a firm are often responsible for keeping clients or bringing in new ones, but can they do it without a marketing department?
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  • Look at tough times as chock full of opportunity, rather than barren, and your prospects are much brighter.

    When there\'s a dearth of clients, you need to make an extra effort, not a lesser one, to gather them.
  • Marketing for every business is so key right now. My company, Squish Designs, an Indianapolis based web development and social media consulting company would love to help out those lawyers looking for marketing assistance. We offer websites which we can integrate various forms of social media into, including blogs.

    My contact info:
    Nicki Laycoax
    nicki@squishdesigns.com
    www.squishdesigns.com
    www.twitter.com/nickilaycoax

    I am happy to help.

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  1. This law is troubling in two respects: First, why wasn't the law reviewed "with the intention of getting all the facts surrounding the legislation and its actual impact on the marketplace" BEFORE it was passed and signed? Seems a bit backwards to me (even acknowledging that this is the Indiana state legislature we're talking about. Second, what is it with the laws in this state that seem to create artificial monopolies in various industries? Besides this one, the other law that comes to mind is the legislation that governed the granting of licenses to firms that wanted to set up craft distilleries. The licensing was limited to only those entities that were already in the craft beer brewing business. Republicans in this state talk a big game when it comes to being "business friendly". They're friendly alright . . . to certain businesses.

  2. Gretchen, Asia, Roberto, Tonia, Shannon, Cheri, Nicholas, Sondra, Carey, Laura ... my heart breaks for you, reaching out in a forum in which you are ignored by a professional suffering through both compassion fatigue and the love of filthy lucre. Most if not all of you seek a warm blooded Hoosier attorney unafraid to take on the government and plead that government officials have acted unconstitutionally to try to save a family and/or rescue children in need and/or press individual rights against the Leviathan state. I know an attorney from Kansas who has taken such cases across the country, arguing before half of the federal courts of appeal and presenting cases to the US S.Ct. numerous times seeking cert. Unfortunately, due to his zeal for the constitutional rights of peasants and willingness to confront powerful government bureaucrats seemingly violating the same ... he was denied character and fitness certification to join the Indiana bar, even after he was cleared to sit for, and passed, both the bar exam and ethics exam. And was even admitted to the Indiana federal bar! NOW KNOW THIS .... you will face headwinds and difficulties in locating a zealously motivated Hoosier attorney to face off against powerful government agents who violate the constitution, for those who do so tend to end up as marginalized as Paul Odgen, who was driven from the profession. So beware, many are mere expensive lapdogs, the kind of breed who will gladly take a large retainer, but then fail to press against the status quo and powers that be when told to heel to. It is a common belief among some in Indiana that those attorneys who truly fight the power and rigorously confront corruption often end up, actually or metaphorically, in real life or at least as to their careers, as dead as the late, great Gary Welch. All of that said, I wish you the very best in finding a Hoosier attorney with a fighting spirit to press your rights as far as you can, for you do have rights against government actors, no matter what said actors may tell you otherwise. Attorneys outside the elitist camp are often better fighters that those owing the powers that be for their salaries, corner offices and end of year bonuses. So do not be afraid to retain a green horn or unconnected lawyer, many of them are fine men and woman who are yet untainted by the "unique" Hoosier system.

  3. I am not the John below. He is a journalist and talk show host who knows me through my years working in Kansas government. I did no ask John to post the note below ...

  4. "...not those committed in the heat of an argument." If I ever see a man physically abusing a woman or a child and I'm close enough to intercede I will not ask him why he is abusing her/him. I will give him a split second to cease his attack and put his hands in the air while I call the police. If he continues, I will still call the police but to report, "Man down with a gunshot wound,"instead.

  5. And so the therapeutic state is weaonized. How soon until those with ideologies opposing the elite are disarmed in the name of mental health? If it can start anywhere it can start in the hoosiers' slavishly politically correct capital city.

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