Marketing cuts: good or bad?

December 3, 2008
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How essential are law firm marketing departments? I guess it depends who you ask.

That department is taking a hit because of the economy, according to a recent article in The National Law Journal. Law firms that are struggling to stay afloat or maintain their practices see the marketing department as more expendable than a practice group or handful of attorneys. Other firms, however, believe now is the right time to step up marking efforts.

In a tough economy, which is the better business strategy for a firm: cut or increase your marketing?

If a firm has little to no marketing, then it will have less exposure to potential clients. Less exposure brings fewer clients, and fewer clients mean the practice will continue to struggle and could face cutting another department or more attorneys. The vicious cycle could continue until the economy picks up.

Cutting back on marketing would be more harmful to smaller firms, newer firms, or firms that haven’t already done a good job getting their name out to the general public. The bigger firms may not take as big of a hit if they cut marketing because they may already have brand-name recognition.

Attorneys and partners at a firm are often responsible for keeping clients or bringing in new ones, but can they do it without a marketing department?
  • Look at tough times as chock full of opportunity, rather than barren, and your prospects are much brighter.

    When there\'s a dearth of clients, you need to make an extra effort, not a lesser one, to gather them.
  • Marketing for every business is so key right now. My company, Squish Designs, an Indianapolis based web development and social media consulting company would love to help out those lawyers looking for marketing assistance. We offer websites which we can integrate various forms of social media into, including blogs.

    My contact info:
    Nicki Laycoax

    I am happy to help.

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  1. If a class action suit or other manner of retribution is possible, count me in. I have email and voicemail from the man. He colluded with opposing counsel, I am certain. My case was damaged so severely it nearly lost me everything and I am still paying dearly.

  2. There's probably a lot of blame that can be cast around for Indiana Tech's abysmal bar passage rate this last February. The folks who decided that Indiana, a state with roughly 16,000 to 18,000 attorneys, needs a fifth law school need to question the motives that drove their support of this project. Others, who have been "strong supporters" of the law school, should likewise ask themselves why they believe this institution should be supported. Is it because it fills some real need in the state? Or is it, instead, nothing more than a resume builder for those who teach there part-time? And others who make excuses for the students' poor performance, especially those who offer nothing more than conspiracy theories to back up their claims--who are they helping? What evidence do they have to support their posturing? Ultimately, though, like most everything in life, whether one succeeds or fails is entirely within one's own hands. At least one student from Indiana Tech proved this when he/she took and passed the February bar. A second Indiana Tech student proved this when they took the bar in another state and passed. As for the remaining 9 who took the bar and didn't pass (apparently, one of the students successfully appealed his/her original score), it's now up to them (and nobody else) to ensure that they pass on their second attempt. These folks should feel no shame; many currently successful practicing attorneys failed the bar exam on their first try. These same attorneys picked themselves up, dusted themselves off, and got back to the rigorous study needed to ensure they would pass on their second go 'round. This is what the Indiana Tech students who didn't pass the first time need to do. Of course, none of this answers such questions as whether Indiana Tech should be accredited by the ABA, whether the school should keep its doors open, or, most importantly, whether it should have even opened its doors in the first place. Those who promoted the idea of a fifth law school in Indiana need to do a lot of soul-searching regarding their decisions. These same people should never be allowed, again, to have a say about the future of legal education in this state or anywhere else. Indiana already has four law schools. That's probably one more than it really needs. But it's more than enough.

  3. This man Steve Hubbard goes on any online post or forum he can find and tries to push his company. He said court reporters would be obsolete a few years ago, yet here we are. How does he have time to search out every single post about court reporters and even spy in private court reporting forums if his company is so successful???? Dude, get a life. And back to what this post was about, I agree that some national firms cause a huge problem.

  4. rensselaer imdiana is doing same thing to children from the judge to attorney and dfs staff they need to be investigated as well

  5. Sex offenders are victims twice, once when they are molested as kids, and again when they repeat the behavior, you never see money spent on helping them do you. That's why this circle continues