Marketing cuts: good or bad?

December 3, 2008
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How essential are law firm marketing departments? I guess it depends who you ask.

That department is taking a hit because of the economy, according to a recent article in The National Law Journal. Law firms that are struggling to stay afloat or maintain their practices see the marketing department as more expendable than a practice group or handful of attorneys. Other firms, however, believe now is the right time to step up marking efforts.

In a tough economy, which is the better business strategy for a firm: cut or increase your marketing?

If a firm has little to no marketing, then it will have less exposure to potential clients. Less exposure brings fewer clients, and fewer clients mean the practice will continue to struggle and could face cutting another department or more attorneys. The vicious cycle could continue until the economy picks up.

Cutting back on marketing would be more harmful to smaller firms, newer firms, or firms that haven’t already done a good job getting their name out to the general public. The bigger firms may not take as big of a hit if they cut marketing because they may already have brand-name recognition.

Attorneys and partners at a firm are often responsible for keeping clients or bringing in new ones, but can they do it without a marketing department?
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  • Look at tough times as chock full of opportunity, rather than barren, and your prospects are much brighter.

    When there\'s a dearth of clients, you need to make an extra effort, not a lesser one, to gather them.
  • Marketing for every business is so key right now. My company, Squish Designs, an Indianapolis based web development and social media consulting company would love to help out those lawyers looking for marketing assistance. We offer websites which we can integrate various forms of social media into, including blogs.

    My contact info:
    Nicki Laycoax
    nicki@squishdesigns.com
    www.squishdesigns.com
    www.twitter.com/nickilaycoax

    I am happy to help.

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  1. So that none are misinformed by my posting wihtout a non de plume here, please allow me to state that I am NOT an Indiana licensed attorney, although I am an Indiana resident approved to practice law and represent clients in Indiana's fed court of Nth Dist and before the 7th circuit. I remain licensed in KS, since 1996, no discipline. This must be clarified since the IN court records will reveal that I did sit for and pass the Indiana bar last February. Yet be not confused by the fact that I was so allowed to be tested .... I am not, to be clear in the service of my duty to be absolutely candid about this, I AM NOT a member of the Indiana bar, and might never be so licensed given my unrepented from errors of thought documented in this opinion, at fn2, which likely supports Mr Smith's initial post in this thread: http://caselaw.findlaw.com/us-7th-circuit/1592921.html

  2. When I served the State of Kansas as Deputy AG over Consumer Protection & Antitrust for four years, supervising 20 special agents and assistant attorneys general (back before the IBLE denied me the right to practice law in Indiana for not having the right stuff and pretty much crushed my legal career) we had a saying around the office: Resist the lure of the ring!!! It was a take off on Tolkiem, the idea that absolute power (I signed investigative subpoenas as a judge would in many other contexts, no need to show probable cause)could corrupt absolutely. We feared that we would overreach constitutional limits if not reminded, over and over, to be mindful to not do so. Our approach in so challenging one another was Madisonian, as the following quotes from the Father of our Constitution reveal: The essence of Government is power; and power, lodged as it must be in human hands, will ever be liable to abuse. We are right to take alarm at the first experiment upon our liberties. I believe there are more instances of the abridgement of freedom of the people by gradual and silent encroachments by those in power than by violent and sudden usurpations. Liberty may be endangered by the abuse of liberty, but also by the abuse of power. All men having power ought to be mistrusted. -- James Madison, Federalist Papers and other sources: http://www.constitution.org/jm/jm_quotes.htm RESIST THE LURE OF THE RING ALL YE WITH POLITICAL OR JUDICIAL POWER!

  3. My dear Mr Smith, I respect your opinions and much enjoy your posts here. We do differ on our view of the benefits and viability of the American Experiment in Ordered Liberty. While I do agree that it could be better, and that your points in criticism are well taken, Utopia does indeed mean nowhere. I think Madison, Jefferson, Adams and company got it about as good as it gets in a fallen post-Enlightenment social order. That said, a constitution only protects the citizens if it is followed. We currently have a bevy of public officials and judicial agents who believe that their subjectivism, their personal ideology, their elitist fears and concerns and cause celebs trump the constitutions of our forefathers. This is most troubling. More to follow in the next post on that subject.

  4. Yep I am not Bryan Brown. Bryan you appear to be a bigger believer in the Constitution than I am. Were I still a big believer then I might be using my real name like you. Personally, I am no longer a fan of secularism. I favor the confessional state. In religious mattes, it seems to me that social diversity is chaos and conflict, while uniformity is order and peace.... secularism has been imposed by America on other nations now by force and that has not exactly worked out very well.... I think the American historical experiment with disestablishmentarianism is withering on the vine before our eyes..... Since I do not know if that is OK for an officially licensed lawyer to say, I keep the nom de plume.

  5. I am compelled to announce that I am not posting under any Smith monikers here. That said, the post below does have a certain ring to it that sounds familiar to me: http://www.catholicnewworld.com/cnwonline/2014/0907/cardinal.aspx

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