Marketing cuts “dumb”

December 8, 2008
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Here’s a little more on the topic of law firm marketing cuts. Reporter Michael Hoskins spoke to an expert at Altman Weil, a legal consulting firm, last week for a story on a different topic and the two also briefly discussed marketing cuts. According to Altman Weil principal Tom Clay, slashing or eliminating marketing is “one of the dumbest things” he could imagine doing right now.

A firm could save money by cutting back on ads, but why would it want to cut back on things that will help the firm directly get clients and more revenue, Clay questioned.

Clay is pretty to the point in what he thinks about marketing cuts. In this current economy, is cutting marketing really one of the “dumbest” things a firm could do right now, or would it be worse to cut attorneys?
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  • Marketing lawyers is next to impossible anyway, so this is the next logical step i suppose.

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