Marketing cuts “dumb”

December 8, 2008
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Here’s a little more on the topic of law firm marketing cuts. Reporter Michael Hoskins spoke to an expert at Altman Weil, a legal consulting firm, last week for a story on a different topic and the two also briefly discussed marketing cuts. According to Altman Weil principal Tom Clay, slashing or eliminating marketing is “one of the dumbest things” he could imagine doing right now.

A firm could save money by cutting back on ads, but why would it want to cut back on things that will help the firm directly get clients and more revenue, Clay questioned.

Clay is pretty to the point in what he thinks about marketing cuts. In this current economy, is cutting marketing really one of the “dumbest” things a firm could do right now, or would it be worse to cut attorneys?
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  • Marketing lawyers is next to impossible anyway, so this is the next logical step i suppose.

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  1. "pedigree"? I never knew that in order to become a successful or, for that matter, a talented attorney, one needs to have come from good stock. What should raise eyebrows even more than the starting associates' pay at this firm (and ones like it) is the belief systems they subscribe to re who is and isn't "fit" to practice law with them. Incredible the arrogance that exists throughout the practice of law in this country, especially at firms like this one.

  2. Finally, an official that realizes that reducing the risks involved in the indulgence in illicit drug use is a great way to INCREASE the problem. What's next for these idiot 'proponents' of needle exchange programs? Give drunk drivers booze? Give grossly obese people coupons for free junk food?

  3. That comment on this e-site, which reports on every building, courtroom or even insignificant social movement by beltway sycophants as being named to honor the yet-quite-alive former chief judge, is truly laughable!

  4. Is this a social parallel to the Mosby prosecutions in Baltimore? Progressive ideology ever seeks Pilgrims to burn at the stake. (I should know.)

  5. The Conour embarrassment is an example of why it would be a good idea to NOT name public buildings or to erect monuments to "worthy" people until AFTER they have been dead three years, at least. And we also need to stop naming federal buildings and roads after a worthless politician whose only achievement was getting elected multiple times (like a certain Congressman after whom we renamed the largest post office in the state). Also, why have we renamed BOTH the Center Township government center AND the new bus terminal/bum hangout after Julia Carson?

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