Digital footprints in the Internet sand

June 18, 2010
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Lawyers are a busy bunch. You’ve got to deal with current clients, finding new clients, litigation, paperwork, meetings, billing, the economy, etc. On top of that, now you should be worried about your digital footprint.

PeekYou, which helps other people find your websites, social networking sites, and anything else about you online, has a list of more than 300,000 attorneys. I got an e-mail from the company with the “Top 10” prominent lawyers online. Of course, famous attorneys made the list like Ralph Nader and Harvey Levin. Number one is author Lawrence Lessig.

The list is a part of a new service by the website that ranks the attorneys’ web presence.

Basically, if you dominate the Web you’ll be on this list. Let’s say then that you are an attorney with a huge Twitter following, you’re on television, or perhaps have made the news a lot lately because you decided to step down from your Senate seat. You’ll have a bigger web presence than an attorney who has a website for his practice and a private Facebook account.

Doesn’t an attorney have enough to worry about without having to consider how many times your name pops up on the Internet? Is this a new strategy of attorneys and firms to increase their exposure to the general public or a certain audience?

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