Creative advertising

 Who needs television and phone books when you can advertise your legal services on pint glasses and yard signs?

Recently, two of our staff members discovered random legal advertising. One saw a yard sign in Florida advertising very cheap divorces - $99. Based on the sign, it was almost cheaper to get divorced than to get a marriage license! The sign also advertised modifications and child support for $99 and bankruptcy for $199. But the signs had an asterisk next to the prices and my co-worker couldn't see a disclaimer on the sign. Really low prices are one way to get people to call you.

Another co-worker was enjoying a frosty beverage with friends at a pub in Hamilton County when she noticed the ads on her pint glass. It's a little tough to see in the photograph, but the top left ad is for an OWI/DUI personal injury attorney. Under that is an insurance ad that mentions DUIs. These guys really know their target audience.

The ad may not drum up much business. After a night of drinking, are you really going to remember what your beer glass said, especially if you're inebriated enough to decide driving is a good idea? Perhaps if you've already been arrested and found a way to your local watering hole, and need representation, this ad will work. I think it works better as a reminder to those pounding a few brewskis to find a safe way home.