Creative advertising

August 19, 2010
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 Who needs television and phone books when you can advertise your legal services on pint glasses and yard signs?

Recently, two of our staff members discovered random legal advertising. One saw a yard sign in Florida advertising very cheap divorces - $99. Based on the sign, it was almost cheaper to get divorced than to get a marriage license! The sign also advertised modifications and child support for $99 and bankruptcy for $199. But the signs had an asterisk next to the prices and my co-worker couldn't see a disclaimer on the sign. Really low prices are one way to get people to call you.attorney ad

Another co-worker was enjoying a frosty beverage with friends at a pub in Hamilton County when she noticed the ads on her pint glass. It's a little tough to see in the photograph, but the top left ad is for an OWI/DUI personal injury attorney. Under that is an insurance ad that mentions DUIs. These guys really know their target audience.DUI attorney ad on
                              glass

The ad may not drum up much business. After a night of drinking, are you really going to remember what your beer glass said, especially if you're inebriated enough to decide driving is a good idea? Perhaps if you've already been arrested and found a way to your local watering hole, and need representation, this ad will work. I think it works better as a reminder to those pounding a few brewskis to find a safe way home. 

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  1. You can put your photos anywhere you like... When someone steals it they know it doesn't belong to them. And, a man getting a divorce is automatically not a nice guy...? That's ridiculous. Since when is need of money a conflict of interest? That would mean that no one should have a job unless they are already financially solvent without a job... A photographer is also under no obligation to use a watermark (again, people know when a photo doesn't belong to them) or provide contact information. Hey, he didn't make it easy for me to pay him so I'll just take it! Well heck, might as well walk out of the grocery store with a cart full of food because the lines are too long and you don't find that convenient. "Only in Indiana." Oh, now you're passing judgement on an entire state... What state do you live in? I need to characterize everyone in your state as ignorant and opinionated. And the final bit of ignorance; assuming a photo anyone would want is lucky and then how much does your camera have to cost to make it a good photo, in your obviously relevant opinion?

  2. Seventh Circuit Court Judge Diane Wood has stated in “The Rule of Law in Times of Stress” (2003), “that neither laws nor the procedures used to create or implement them should be secret; and . . . the laws must not be arbitrary.” According to the American Bar Association, Wood’s quote drives home this point: The rule of law also requires that people can expect predictable results from the legal system; this is what Judge Wood implies when she says that “the laws must not be arbitrary.” Predictable results mean that people who act in the same way can expect the law to treat them in the same way. If similar actions do not produce similar legal outcomes, people cannot use the law to guide their actions, and a “rule of law” does not exist.

  3. Linda, I sure hope you are not seeking a law license, for such eighteenth century sentiments could result in your denial in some jurisdictions minting attorneys for our tolerant and inclusive profession.

  4. Mazel Tov to the newlyweds. And to those bakers, photographers, printers, clerks, judges and others who will lose careers and social standing for not saluting the New World (Dis)Order, we can all direct our Two Minutes of Hate as Big Brother asks of us. Progress! Onward!

  5. My daughter was taken from my home at the end of June/2014. I said I would sign the safety plan but my husband would not. My husband said he would leave the house so my daughter could stay with me but the case worker said no her mind is made up she is taking my daughter. My daughter went to a friends and then the friend filed a restraining order which she was told by dcs if she did not then they would take my daughter away from her. The restraining order was not in effect until we were to go to court. Eventually it was dropped but for 2 months DCS refused to allow me to have any contact and was using the restraining order as the reason but it was not in effect. This was Dcs violating my rights. Please help me I don't have the money for an attorney. Can anyone take this case Pro Bono?

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