Creative advertising

August 19, 2010
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 Who needs television and phone books when you can advertise your legal services on pint glasses and yard signs?

Recently, two of our staff members discovered random legal advertising. One saw a yard sign in Florida advertising very cheap divorces - $99. Based on the sign, it was almost cheaper to get divorced than to get a marriage license! The sign also advertised modifications and child support for $99 and bankruptcy for $199. But the signs had an asterisk next to the prices and my co-worker couldn't see a disclaimer on the sign. Really low prices are one way to get people to call you.attorney ad

Another co-worker was enjoying a frosty beverage with friends at a pub in Hamilton County when she noticed the ads on her pint glass. It's a little tough to see in the photograph, but the top left ad is for an OWI/DUI personal injury attorney. Under that is an insurance ad that mentions DUIs. These guys really know their target audience.DUI attorney ad on
                              glass

The ad may not drum up much business. After a night of drinking, are you really going to remember what your beer glass said, especially if you're inebriated enough to decide driving is a good idea? Perhaps if you've already been arrested and found a way to your local watering hole, and need representation, this ad will work. I think it works better as a reminder to those pounding a few brewskis to find a safe way home. 

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  1. Bill Satterlee is, indeed, a true jazz aficionado. Part of my legal career was spent as an associate attorney with Hoeppner, Wagner & Evans in Valparaiso. Bill was instrumental (no pun intended) in introducing me to jazz music, thereby fostering my love for this genre. We would, occasionally, travel to Chicago on weekends and sit in on some outstanding jazz sessions at Andy's on Hubbard Street. Had it not been for Bill's love of jazz music, I never would have had the good fortune of hearing it played live at Andy's. And, most likely, I might never have begun listening to it as much as I do. Thanks, Bill.

  2. The child support award is many times what the custodial parent earns, and exceeds the actual costs of providing for the children's needs. My fiance and I have agreed that if we divorce, that the children will be provided for using a shared checking account like this one(http://www.mediate.com/articles/if_they_can_do_parenting_plans.cfm) to avoid the hidden alimony in Indiana's child support guidelines.

  3. Fiat justitia ruat caelum is a Latin legal phrase, meaning "Let justice be done though the heavens fall." The maxim signifies the belief that justice must be realized regardless of consequences.

  4. Indiana up holds this behavior. the state police know they got it made.

  5. Additional Points: -Civility in the profession: Treating others with respect will not only move others to respect you, it will show a shared respect for the legal system we are all sworn to protect. When attorneys engage in unnecessary personal attacks, they lose the respect and favor of judges, jurors, the person being attacked, and others witnessing or reading the communication. It's not always easy to put anger aside, but if you don't, you will lose respect, credibility, cases, clients & jobs or job opportunities. -Read Rule 22 of the Admission & Discipline Rules. Capture that spirit and apply those principles in your daily work. -Strive to represent clients in a manner that communicates the importance you place on the legal matter you're privileged to handle for them. -There are good lawyers of all ages, but no one is perfect. Older lawyers can learn valuable skills from younger lawyers who tend to be more adept with new technologies that can improve work quality and speed. Older lawyers have already tackled more legal issues and worked through more of the problems encountered when representing clients on various types of legal matters. If there's mutual respect and a willingness to learn from each other, it will help make both attorneys better lawyers. -Erosion of the public trust in lawyers wears down public confidence in the rule of law. Always keep your duty to the profession in mind. -You can learn so much by asking questions & actively listening to instructions and advice from more experienced attorneys, regardless of how many years or decades you've each practiced law. Don't miss out on that chance.

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