Lawyers - now in 3D

December 13, 2010
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I guess giant checks, sad looking children, and car crash photos aren’t enough to grab viewers’ attention anymore when it comes to legal ads. A lot of the lawyers who advertise on TV practice similar law, and honestly, the ads do start to seem alike. To stand out in the crowd, a Kentucky attorney has decided to create a 3D ad.

Yes, that’s right, the law is coming to you in 3D now.

Eric C. Conn in Stanville, Ky., has produced what he claims is the first 3D lawyer commercial. You can watch the 60-second commercial on YouTube.  You see an animated version of Conn jumping off a billboard right at you, and then you learn more, in 3D of course, about Conn and how he’s Kentucky’s only board certified Social Security disability specialist. The text literally jumps out of the TV right at you. That is, if you have 3D glasses.

I don’t know of anyone who has on hand a pair of 3D glasses. But don’t fear, as the commercial instructs you how to make your own pair of glasses. If only I had the materials here at work, because without the glasses, the commercial just looks like a blurry lawyer ad.

In a very saturated market, Conn did come up with a novel way to stand out in the crowd. Whether people choose him as their lawyer because of the ad remains to be seen. It will get people talking, and maybe when they need an attorney his name will come to mind because it came at viewers’ heads in 3D.

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