Catchy legal advertising

March 23, 2011
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When it comes to catchy law firms with catchy slogans, this one may have a winning hand.

I recently was in Savannah, Ga., and came upon this law firm in the city.Casino Law Group I assumed the firm deals with gambling-related issues, perhaps because of all of the casino references. A quick Internet search revealed the firm actually is a personal injury firm, and two of the people at the firm have the last name of Casino. To capitalize even more on the casino idea, its website is luckylegal.com. Way to play up the gambling theme.

The sign got me thinking about law firm advertising. I noticed on our drive to Georgia and back numerous billboards advertising for attorneys or legal services. I think my favorite one was near the Indiana/Kentucky border. It had a fake car that looked like it had crashed through the billboard. It even had headlights that worked. That made it stick out in my mind more than just your typical lawyer’s face on a billboard (although the car billboard may have also had the lawyer’s face on it. It was too dark to snap a picture).

Then there’s the commercial by a Kentucky law firm that claims to be the first one in 3-D. Catchy idea, and an even better one if you own a pair of 3-D glasses.

What’s the most interesting law firm ad you’ve ever seen?

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  • Law Firm Slogan
    Harrison & Moberly's slogan is:

    "Taking Care of Business"
  • Best (worst?). Ad. Ever.
    There was a billboard in Chicago that caused a lot of controversy a few years ago. One side of the billboard featured the chest area of an attractive man wearing only silk boxer shorts. The other side of the billboard showed the chest area of an attractive woman wearing only a lacey bra.

    In between it said "Life is too short. Get a divorce." And had the firm name underneath the picture.

    I think it was a day, maybe two before the city made them take it down. However, they got a lot of media attention over it for the next several weeks, so clearly it did what the firm wanted it to do...Gave them great publicity.

    I thought it was sleazy but very effective.

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  1. File under the Sociology of Hoosier Discipline ... “We will be answering the complaint in due course and defending against the commission’s allegations,” said Indianapolis attorney Don Lundberg, who’s representing Hudson in her disciplinary case. FOR THOSE WHO DO NOT KNOW ... Lundberg ran the statist attorney disciplinary machinery in Indy for decades, and is now the "go to guy" for those who can afford him .... the ultimate insider for the well-to-do and/or connected who find themselves in the crosshairs. It would appear that this former prosecutor knows how the game is played in Circle City ... and is sacrificing accordingly. See more on that here ... http://www.theindianalawyer.com/supreme-court-reprimands-attorney-for-falsifying-hours-worked/PARAMS/article/43757 Legal sociologists could have a field day here ... I wonder why such things are never studied? Is a sacrifice to the well connected former regulators a de facto bribe? Such questions, if probed, could bring about a more just world, a more equal playing field, less Stalinist governance. All of the things that our preambles tell us to value could be advanced if only sunshine reached into such dark worlds. As a great jurist once wrote: "Publicity is justly commended as a remedy for social and industrial diseases. Sunlight is said to be the best of disinfectants; electric light the most efficient policeman." Other People's Money—and How Bankers Use It (1914). Ah, but I am certifiable, according to the Indiana authorities, according to the ISC it can be read, for believing such trite things and for advancing such unwanted thoughts. As a great albeit fictional and broken resistance leaders once wrote: "I am the dead." Winston Smith Let us all be dead to the idea of maintaining a patently unjust legal order.

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  3. Do you know who the sponsor of the last-minute amendment was?

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