Catchy legal advertising

March 23, 2011
Back to TopCommentsE-mailPrintBookmark and Share

When it comes to catchy law firms with catchy slogans, this one may have a winning hand.

I recently was in Savannah, Ga., and came upon this law firm in the city.Casino Law Group I assumed the firm deals with gambling-related issues, perhaps because of all of the casino references. A quick Internet search revealed the firm actually is a personal injury firm, and two of the people at the firm have the last name of Casino. To capitalize even more on the casino idea, its website is luckylegal.com. Way to play up the gambling theme.

The sign got me thinking about law firm advertising. I noticed on our drive to Georgia and back numerous billboards advertising for attorneys or legal services. I think my favorite one was near the Indiana/Kentucky border. It had a fake car that looked like it had crashed through the billboard. It even had headlights that worked. That made it stick out in my mind more than just your typical lawyer’s face on a billboard (although the car billboard may have also had the lawyer’s face on it. It was too dark to snap a picture).

Then there’s the commercial by a Kentucky law firm that claims to be the first one in 3-D. Catchy idea, and an even better one if you own a pair of 3-D glasses.

What’s the most interesting law firm ad you’ve ever seen?

ADVERTISEMENT
  • Law Firm Slogan
    Harrison & Moberly's slogan is:

    "Taking Care of Business"
  • Best (worst?). Ad. Ever.
    There was a billboard in Chicago that caused a lot of controversy a few years ago. One side of the billboard featured the chest area of an attractive man wearing only silk boxer shorts. The other side of the billboard showed the chest area of an attractive woman wearing only a lacey bra.

    In between it said "Life is too short. Get a divorce." And had the firm name underneath the picture.

    I think it was a day, maybe two before the city made them take it down. However, they got a lot of media attention over it for the next several weeks, so clearly it did what the firm wanted it to do...Gave them great publicity.

    I thought it was sleazy but very effective.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in Indiana Lawyer editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. I can understand a 10 yr suspension for drinking and driving and not following the rules,but don't you think the people who compleate their sentences and are trying to be good people of their community,and are on the right path should be able to obtain a drivers license to do as they please.We as a state should encourage good behavior instead of saying well you did all your time but we can't give you a license come on.When is a persons time served than cause from where I'm standing,its still a punishment,when u can't have the freedom to go where ever you want to in car,truck ,motorcycle,maybe their should be better programs for people instead of just throwing them away like daily trash,then expecting them to change because they we in jail or prison for x amount of yrs.Everyone should look around because we all pay each others bills,and keep each other in business..better knowledge equals better community equals better people...just my 2 cents

  2. I was wondering about the 6 million put aside for common attorney fees?does that mean that if you are a plaintiff your attorney fees will be partially covered?

  3. My situation was hopeless me and my husband was on the verge of divorce. I was in a awful state and felt that I was not able to cope with life any longer. I found out about this great spell caster drlawrencespelltemple@hotmail.com and tried him. Well, he did return and now we are doing well again, more than ever before. Thank you so much Drlawrencespelltemple@hotmail.comi will forever be grateful to you Drlawrencespelltemple@hotmail.com

  4. I expressed my thought in the title, long as it was. I am shocked that there is ever immunity from accountability for ANY Government agency. That appears to violate every principle in the US Constitution, which exists to limit Government power and to ensure Government accountability. I don't know how many cases of legitimate child abuse exist, but in the few cases in which I knew the people involved, in every example an anonymous caller used DCS as their personal weapon to strike at innocent people over trivial disagreements that had no connection with any facts. Given that the system is vulnerable to abuse, and given the extreme harm any action by DCS causes to families, I would assume any degree of failure to comply with the smallest infraction of personal rights would result in mandatory review. Even one day of parent-child separation in the absence of reasonable cause for a felony arrest should result in severe penalties to those involved in the action. It appears to me, that like all bureaucracies, DCS is prone to interpret every case as legitimate. This is not an accusation against DCS. It is a statement about the nature of bureaucracies, and the need for ADDED scrutiny of all bureaucratic actions. Frankly, I question the constitutionality of bureaucracies in general, because their power is delegated, and therefore unaccountable. No Government action can be unaccountable if we want to avoid its eventual degeneration into irrelevance and lawlessness, and the law of the jungle. Our Constitution is the source of all Government power, and it is the contract that legitimizes all Government power. To the extent that its various protections against intrusion are set aside, so is the power afforded by that contract. Eventually overstepping the limits of power eliminates that power, as a law of nature. Even total tyranny eventually crumbles to nothing.

  5. Being dedicated to a genre keeps it alive until the masses catch up to the "trend." Kent and Bill are keepin' it LIVE!! Thank you gentlemen..you know your JAZZ.

ADVERTISEMENT