Catchy legal advertising

March 23, 2011
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When it comes to catchy law firms with catchy slogans, this one may have a winning hand.

I recently was in Savannah, Ga., and came upon this law firm in the city.Casino Law Group I assumed the firm deals with gambling-related issues, perhaps because of all of the casino references. A quick Internet search revealed the firm actually is a personal injury firm, and two of the people at the firm have the last name of Casino. To capitalize even more on the casino idea, its website is luckylegal.com. Way to play up the gambling theme.

The sign got me thinking about law firm advertising. I noticed on our drive to Georgia and back numerous billboards advertising for attorneys or legal services. I think my favorite one was near the Indiana/Kentucky border. It had a fake car that looked like it had crashed through the billboard. It even had headlights that worked. That made it stick out in my mind more than just your typical lawyer’s face on a billboard (although the car billboard may have also had the lawyer’s face on it. It was too dark to snap a picture).

Then there’s the commercial by a Kentucky law firm that claims to be the first one in 3-D. Catchy idea, and an even better one if you own a pair of 3-D glasses.

What’s the most interesting law firm ad you’ve ever seen?

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  • Law Firm Slogan
    Harrison & Moberly's slogan is:

    "Taking Care of Business"
  • Best (worst?). Ad. Ever.
    There was a billboard in Chicago that caused a lot of controversy a few years ago. One side of the billboard featured the chest area of an attractive man wearing only silk boxer shorts. The other side of the billboard showed the chest area of an attractive woman wearing only a lacey bra.

    In between it said "Life is too short. Get a divorce." And had the firm name underneath the picture.

    I think it was a day, maybe two before the city made them take it down. However, they got a lot of media attention over it for the next several weeks, so clearly it did what the firm wanted it to do...Gave them great publicity.

    I thought it was sleazy but very effective.

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  1. Im very happy for you, getting ready to go down that dirt road myself, and im praying for the same outcome, because it IS sometimes in the childs best interest to have visitation with grandparents. Thanks for sharing, needed to hear some positive posts for once.

  2. Been there 4 months with 1 paycheck what can i do

  3. our hoa has not communicated any thing that takes place in their "executive meetings" not executive session. They make decisions in these meetings, do not have an agenda, do not notify association memebers and do not keep general meetings minutes. They do not communicate info of any kind to the member, except annual meeting, nobody attends or votes because they think the board is self serving. They keep a deposit fee from club house rental for inspection after someone uses it, there is no inspection I know becausee I rented it, they did not disclose to members that board memebers would be keeping this money, I know it is only 10 dollars but still it is not their money, they hire from within the board for paid positions, no advertising and no request for bids from anyone else, I atteended last annual meeting, went into executive session to elect officers in that session the president brought up the motion to give the secretary a raise of course they all agreed they hired her in, then the minutes stated that a diffeerent board member motioned to give this raise. This board is very clickish and has done things anyway they pleased for over 5 years, what recourse to members have to make changes in the boards conduct

  4. Where may I find an attorney working Pro Bono? Many issues with divorce, my Disability, distribution of IRA's, property, money's and pressured into agreement by my attorney. Leaving me far less than 5% of all after 15 years of marriage. No money to appeal, disabled living on disability income. Attorney's decision brought forward to judge, no evidence ever to finalize divorce. Just 2 weeks ago. Please help.

  5. For the record no one could answer the equal protection / substantive due process challenge I issued in the first post below. The lawless and accountable only to power bureaucrats never did either. All who interface with the Indiana law examiners or JLAP be warned.

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