Using social media to boost business

October 25, 2011
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In our latest issue of Indiana Lawyer, reporter Michael Hoskins looks at social media polices some courts have instituted to prevent employees from discussing their employers online, especially in a negative way. Social media, such as offensive tweets and posting pictures from the adults-only Halloween party that you only kind of remember due to a few too many beers, are some of the poor ways in which we use social media. In our efforts to have our lives be an open book (or would it be more like an open Kindle now?), we sometimes hastily post things that we shouldn’t – things that could have negative repercussions on our professional and social lives.

But social media isn’t all bad. It can be an excellent tool for reaching your public. I’ve read numerous stories about companies reaching out to customers who have tweeted about their negative experiences with a particular product/company.

In your legal practice, do you use social media to find new clients, keep people informed on topics in your practice area, or find referrals? If you are part of an office or firm, does your company encourage you to get on Facebook to increase your office’s online presence?
 

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  • Pro Social Media
    Social media gives firms another way to reach potential clients or referral sources. Any time you can stay at the top of someone's mind, you're more likely to get a phone call.

    It also gives your firm a personal touch. You can share things that you normally wouldn't be able to in more traditional types of advertising.
  • rules need to catch up
    From what I have read in professional articles about all sorts of trouble one can get into for using social media, I think maybe think the current ethical rules may be overbroad. These rules need to adapt to changing modes of communication or they can become obsolete.

    Lawyers shouldn't have to give up all sorts of different types of communications media and speech, just because we have a law license.

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  1. Oh yes, lifetime tenure. The Founders gave that to the federal judges .... at that time no federal district courts existed .... so we are talking the Supreme Court justices only in context ....so that they could rule against traditional marriage and for the other pet projects of the sixties generation. Right. Hmmmm, but I must admit, there is something from that time frame that seems to recommend itself in this context ..... on yes, from a document the Founders penned in 1776: " He has refused his Assent to Laws, the most wholesome and necessary for the public good."

  2. Payday loans take advantage of people in many ways. It's great to hear that the courts are using some of their sins to pay money back to the community. Hopefully this will help change the culture of many loan companies, and make lending a much safer endeavor for those in need. http://lawsuitlendingnow.com/lawsuit-loans-post-settlement.html

  3. A traditional parade of attorneys? Really Evansville? Y'all need to get out more. When is the traditional parade of notaries? Nurses? Sanitation workers? Pole dancers? I gotta wonder, do throngs of admiring citizens gather to laud these marching servants of the constitution? "Show us your billing records!!!" Hoping some video gets posted. Ours is not a narcissistic profession by any chance, is it? Nah .....

  4. My previous comment not an aside at court. I agree with smith. Good call. Just thought posting here a bit on the if it bleeds it leads side. Most attorneys need to think of last lines of story above.

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