Using social media to boost business

October 25, 2011
Back to TopCommentsE-mailPrintBookmark and Share

In our latest issue of Indiana Lawyer, reporter Michael Hoskins looks at social media polices some courts have instituted to prevent employees from discussing their employers online, especially in a negative way. Social media, such as offensive tweets and posting pictures from the adults-only Halloween party that you only kind of remember due to a few too many beers, are some of the poor ways in which we use social media. In our efforts to have our lives be an open book (or would it be more like an open Kindle now?), we sometimes hastily post things that we shouldn’t – things that could have negative repercussions on our professional and social lives.

But social media isn’t all bad. It can be an excellent tool for reaching your public. I’ve read numerous stories about companies reaching out to customers who have tweeted about their negative experiences with a particular product/company.

In your legal practice, do you use social media to find new clients, keep people informed on topics in your practice area, or find referrals? If you are part of an office or firm, does your company encourage you to get on Facebook to increase your office’s online presence?
 

ADVERTISEMENT
  • Pro Social Media
    Social media gives firms another way to reach potential clients or referral sources. Any time you can stay at the top of someone's mind, you're more likely to get a phone call.

    It also gives your firm a personal touch. You can share things that you normally wouldn't be able to in more traditional types of advertising.
  • rules need to catch up
    From what I have read in professional articles about all sorts of trouble one can get into for using social media, I think maybe think the current ethical rules may be overbroad. These rules need to adapt to changing modes of communication or they can become obsolete.

    Lawyers shouldn't have to give up all sorts of different types of communications media and speech, just because we have a law license.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in Indiana Lawyer editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Residents can't vote under our current system? Okay, let's replace the system with another system where they can't vote. Yeah, that's the ticket!

  2. It's an appreciable step taken by the government to curb the child abuse that are happening in the schools. Employees in the schools those are selected without background check can not be trusted. A thorough background check on the teachers or any other other new employees must be performed to choose the best and quality people. Those who are already employed in the past should also be checked for best precaution. The future of kids can be saved through this simple process. However, the checking process should be conducted by the help of a trusted background checking agency(https://www.affordablebackgroundchecks.com/).

  3. Almost everything connects to internet these days. From your computers and Smartphones to wearable gadgets and smart refrigerators in your home, everything is linked to the Internet. Although this convenience empowers usto access our personal devices from anywhere in the world such as an IP camera, it also deprives control of our online privacy. Cyber criminals, hackers, spies and everyone else has realized that we don’t have complete control on who can access our personal data. We have to take steps to to protect it like keeping Senseless password. Dont leave privacy unprotected. Check out this article for more ways: https://www.purevpn.com/blog/data-privacy-in-the-age-of-internet-of-things/

  4. You need to look into Celadon not paying sign on bonuses. We call get the run

  5. My parents took advantage of the fact that I was homeless in 2012 and went to court and got Legal Guardianship I my 2 daughters. I am finally back on my feet and want them back, but now they want to fight me on it. I want to raise my children and have them almost all the time on the weekends. Mynparents are both almost 70 years old and they play favorites which bothers me a lot. Do I have a leg to stand on if I go to court to terminate lehal guardianship? My kids want to live with me and I want to raise them, this was supposed to be temporary, and now it is turning into a fight. Ridiculous

ADVERTISEMENT