Using social media to boost business

October 25, 2011
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In our latest issue of Indiana Lawyer, reporter Michael Hoskins looks at social media polices some courts have instituted to prevent employees from discussing their employers online, especially in a negative way. Social media, such as offensive tweets and posting pictures from the adults-only Halloween party that you only kind of remember due to a few too many beers, are some of the poor ways in which we use social media. In our efforts to have our lives be an open book (or would it be more like an open Kindle now?), we sometimes hastily post things that we shouldn’t – things that could have negative repercussions on our professional and social lives.

But social media isn’t all bad. It can be an excellent tool for reaching your public. I’ve read numerous stories about companies reaching out to customers who have tweeted about their negative experiences with a particular product/company.

In your legal practice, do you use social media to find new clients, keep people informed on topics in your practice area, or find referrals? If you are part of an office or firm, does your company encourage you to get on Facebook to increase your office’s online presence?
 

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  • Pro Social Media
    Social media gives firms another way to reach potential clients or referral sources. Any time you can stay at the top of someone's mind, you're more likely to get a phone call.

    It also gives your firm a personal touch. You can share things that you normally wouldn't be able to in more traditional types of advertising.
  • rules need to catch up
    From what I have read in professional articles about all sorts of trouble one can get into for using social media, I think maybe think the current ethical rules may be overbroad. These rules need to adapt to changing modes of communication or they can become obsolete.

    Lawyers shouldn't have to give up all sorts of different types of communications media and speech, just because we have a law license.

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  1. "Am I bugging you? I don't mean to bug ya." If what I wrote below is too much social philosophy for Indiana attorneys, just take ten this vacay to watch The Lego Movie with kiddies and sing along where appropriate: https://www.youtube.com/watch?v=etzMjoH0rJw

  2. I've got some free speech to share here about who is at work via the cat's paw of the ACLU stamping out Christian observances.... 2 Thessalonians chap 2: "And we also thank God continually because, when you received the word of God, which you heard from us, you accepted it not as a human word, but as it actually is, the word of God, which is indeed at work in you who believe. For you, brothers and sisters, became imitators of God’s churches in Judea, which are in Christ Jesus: You suffered from your own people the same things those churches suffered from the Jews who killed the Lord Jesus and the prophets and also drove us out. They displease God and are hostile to everyone in their effort to keep us from speaking to the Gentiles so that they may be saved. In this way they always heap up their sins to the limit. The wrath of God has come upon them at last."

  3. Did someone not tell people who have access to the Chevy Volts that it has a gas engine and will run just like a normal car? The batteries give the Volt approximately a 40 mile range, but after that the gas engine will propel the vehicle either directly through the transmission like any other car, or gas engine recharges the batteries depending on the conditions.

  4. Catholic, Lutheran, even the Baptists nuzzling the wolf! http://www.judicialwatch.org/press-room/press-releases/judicial-watch-documents-reveal-obama-hhs-paid-baptist-children-family-services-182129786-four-months-housing-illegal-alien-children/ YET where is the Progressivist outcry? Silent. I wonder why?

  5. Thank you, Honorable Ladies, and thank you, TIL, for this interesting interview. The most interesting question was the last one, which drew the least response. Could it be that NFP stamps are a threat to the very foundation of our common law American legal tradition, a throwback to the continental system that facilitated differing standards of justice? A throwback to Star Chamber’s protection of the landed gentry? If TIL ever again interviews this same panel, I would recommend inviting one known for voicing socio-legal dissent for the masses, maybe Welch, maybe Ogden, maybe our own John Smith? As demographics shift and our social cohesion precipitously drops, a consistent judicial core will become more and more important so that Justice and Equal Protection and Due Process are yet guiding stars. If those stars fall from our collective social horizon (and can they be seen even now through the haze of NFP opinions?) then what glue other than more NFP decisions and TRO’s and executive orders -- all backed by more and more lethally armed praetorians – will prop up our government institutions? And if and when we do arrive at such an end … will any then dare call that tyranny? Or will the cost of such dissent be too high to justify?

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