Ad capitalizes on holiday drinking

December 12, 2011
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While driving to Bloomington Saturday for the Indiana University men’s basketball game, a catchy commercial caught my attention. At first, it sounded like any other commercial using a holiday tune with changed words to market a product, but then I heard the “singer” say something about getting an OWI around Christmas time and to call him. Then I started to pay attention.

I am pretty sure the commercial was “sung” by John Tompkins, an Indianapolis attorney. That’s the name I quickly typed into my phone so I could recall and write about it. I have to give Tompkins credit: his commercial caught my attention and I remember it, much more than your standard “I’m an attorney. You have rights. I’ll fight for you,” commercials you hear on the radio or see on TV.

Unfortunately I only heard it once and I haven’t heard it since. I heard it on a sports talk radio station, so maybe it only plays on those stations. I admit I only listen to them when my husband is in the car. I’m not even sure if this is a new commercial, as a quick Internet search turned up a mention of this or a similar ad by Tompkins from several years ago.

Have you heard the commercial? What do you think about it? Is it more clever than the California attorney who offered deeply discounted representation on DUI cases on Cyber Monday?  
 

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