Social media and attorneys

March 5, 2012
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Social media can be great for advertising, but can be tricky for attorneys to navigate. In fact, the Indiana State Bar Association’s Legal Ethics Committee cautions attorneys against using certain social media.

The Legal Ethics Committee has just released an opinion finding it likely inappropriate for an attorney licensed in Indiana to advertise through a group coupon program, like Groupon.

The state bar suggests that attorneys conduct “rigorous research” before entering into such an advertising arrangement and employ private counsel to guide the attorney through the “dangers inherent” in such marketing.

The opinion comes shortly after the U.S. Chamber of Commerce found that some law firms are using social media and the web to market their product without being up front with the public.

The Institute for Legal Reform, founded by the Chamber of Commerce in the late 1990s, has released the report “The Plaintiffs’ Bar Goes Digital: An Analysis of the Digital Marketing Efforts of Plaintiffs’ Attorneys & Litigation Firms.” The report says that plaintiffs’ firms are spending a lot of money to create and maintain websites, Facebook pages, blogs, YouTube channels, and Twitter handles – often without clearly disclosing that the information is being provided by a law firm.

The report gave the example of searching online the term “cruise ship assault.” The top three results showed two clear law firm websites (a blog and website maintained by the same firm), and one that appeared to be a website devoted to people who have been victims of sex crimes on cruise ships. But that page is also affiliated with the same law firm as the first two results displayed, but one would have to dig a little further to discover that.

Excerpts from the report:

“When combined with the growing popularity of social media, the industry may be on the cusp of a new era of expansion. Social media offers new opportunities and innovative trial attorneys are taking advantage of the new tactics with varying levels of transparency, including marketing efforts disguised as non-legal websites. Additionally, some firms have been criticized by the Wikipedia community for attempting to incorporate content from law firm sponsored websites.”

“Whereas law firms have traditionally had to wait some time before developing a marketing strategy based on new developments or newly passed legislation, social media has allowed even the smallest law firms to seek an immediate competitive edge. Such a practice could reorganize keywords, switch regional markets, and change the target audience, pointing to a new blog post offering information and insights that clarify opportunities for potential clients. And it could all be done in a matter of minutes.”

“Most importantly, regardless of platform or innovation, more users will embrace social media, sharing their personal information, interacting with total strangers, and expressing interests in areas relevant to trial attorneys. The universe of potential plaintiffs will continue to expand, as will the financial resources that trial attorneys dedicate to online recruitment efforts.”

You can read the report online on the ILR’s website.

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  1. why is the State trying to play GOD? Automatic sealing of a record is immoral. People should have the right to decide how to handle a record. the state is playing GOD. I have searched for decades, then you want me to pay someone a huge price to contact my son. THIS is extortion and gestapo control. OPEN THE RECORDS NOW. OPEN THE RECORDS NOW. OPEN THE RECORDS NOW.

  2. I haven't made some of the best choices in the last two years I have been to marion county jail 1 and two on three different occasions each time of release dates I've spent 48 to 72 hours after date of release losing a job being denied my freedom after ordered please help

  3. Out here in Kansas, where I now work as a government attorney, we are nearing the end of a process that could have relevance in this matter: "Senate Bill 45 would allow any adult otherwise able to possess a handgun under state and federal laws to carry that gun concealed as a matter of course without a permit. This move, commonly called constitutional carry, would elevate the state to the same club that Vermont, Arizona, Alaska and Wyoming have joined in the past generation." More reading here: http://www.guns.com/2015/03/18/kansas-house-panel-goes-all-in-on-constitutional-carry-measure/ Time to man up, Hoosiers. (And I do not mean that in a sexist way.)

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  5. I am terrified to see Fracking going on not only in Indiana but in Knox county. Water is the most important resource we have any where. It will be the new gold, and we can't live without it and we can live without gold. How ignorant are people?

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