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ILAS keeps eye on fundraising after successful holiday dollar campaign

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Indianapolis Legal Aid Society continues to position itself to cope with a significant loss of support from its main contributor.

The nonprofit had a “very, very successful” holiday dollar campaign, according to ILAS general counsel John Floreancig, and has adopted a blueprint for soliciting more private donations.

ILAS has to focus more on fundraising after its largest contributor, United Way of Central Indiana, announced a cut in appropriations by nearly $126,000. United Way made the reduction as part of a change in policy that its appropriations comprise no more than 35 percent of any agency’s budget.

Prior to the shift in policy, United Way contributions supported about 51 percent of ILAS’s budget.

For the 2013 holiday season, the annual holiday dollar fundraiser netted a record of about $156,000, topping the 2012 result by roughly $3,000.

“I think we got the word out to lawyers a little better this year and we had more people out beating the bushes for us,” Floreancig said.

In addition, the ILAS board of directors adopted a fundraising plan developed by consultants Johnson Grossnickle and Associates in Greenwood. Primarily, the multi-phased plan calls for the agency to increase its marketing by explaining more about the services it provides to the general public and targeting potential donors.

Also, the ILAS will be adding a development specialist to its staff to help with the fundraising efforts.
 

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