ILNews

Lawyer advertising spurs State Bar survey plan

Back to TopCommentsE-mailPrintBookmark and Share

Hoosiers will soon be asked whether "ambulance chasing" attorneys should have to wait 30 days after an accident or injury before directly contacting potential clients by mail.

The Indiana State Bar Association plans to find out what residents think about a month-long cooling-off period where lawyers wouldn't be able to advertise their services by direct mail.

At its annual meeting, the bar association's Board of Governors gave approval Oct. 1 for a survey of Indiana residents about a proposed lawyer advertising rule that was submitted to the Indiana Supreme Court two years ago.

That measure includes changes to Section 7 of the Rules of Professional Conduct regarding advertising. Specifically, Rule 7.3(b)(3) wouldn't allow an attorney to advertise directly to a person or their family within a month of any accident or disaster for a personal injury or wrongful death action.

"There is potential for abuse inherent in direct solicitation by a lawyer of prospective clients known to need legal services," the proposed rule commentary says, noting how the public can be overwhelmed after an accident and not able to make a reasoned decision. "The situation is therefore fraught with the possibility of undue influence, intimidation, and overreaching. This potential for abuse ... justifies the 30-day restriction, particularly since lawyer advertising permitted under these rules offers an alternative means of communicating necessary information to those who may be in need of legal services."

The Rules Committee is still reviewing and considering the request, according to Indiana Supreme Court spokeswoman Kathryn Dolan.

But before a final decision is considered, the ISBA wants the court committee and justices who'd review the issue to have more empirical data from the audience receiving attorney advertising, according to ISBA immediate past-president Doug Church, who watched this issue grow during his term. The survey is intended to follow a 1995 ruling from the United States Supreme Court that determined specific guidelines for adopting these types of rules.

In Florida Bar v. Went for It Inc., 515 U.S. 618 (1995), the court upheld the state's restriction on lawyer advertising under the First Amendment's commercial speech doctrine - the first time justices had done so since the landmark Bates v. State Bar of Arizona, 433 U.S. 350 (1977), that lifted the traditional ban on lawyer advertising. Florida had adopted a rule in 1990 prohibiting attorneys from sending solicitation letters to injury victims or their relatives until after 30 days had elapsed. One attorney who'd regularly done so challenged the rule on grounds it violated his constitutional free-speech rights.

The court held that Florida's regulation was permissible and states could adopt those rules as long as the particular jurisdiction satisfied a three-prong test: that the government asserts a substantial interest in supporting the regulation; that it can demonstrate the restriction directly and materially advances the interest; and that the regulation is "narrowly drawn." Justices held the protection of potential client's privacy is a substantial interest; that a two-year study conducted on the effects of direct target mailings demonstrated the harms were real and this regulation would alleviate them to a degree; and that a 30-day cooling-off period was acceptably brief and didn't stop people from finding an attorney if they needed one.

Church said the ISBA committee studied several cases but focused on the one from Florida because it provides definitive guidelines.

Specifics haven't been outlined on how the study will be conducted, but it's expected to cost about $25,000 and a firm will likely be hired to survey residents in some fashion, he said. •

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in Indiana Lawyer editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
Subscribe to Indiana Lawyer
  1. The Department of Education still has over $100 million of ITT Education Services money in the form of $100+ million Letters of Credit. That money was supposed to be used by The DOE to help students. The DOE did nothing to help students. The DOE essentially stole the money from ITT Tech and still has the money. The trustee should be going after the DOE to get the money back for people who are owed that money, including shareholders.

  2. Do you know who the sponsor of the last-minute amendment was?

  3. Law firms of over 50 don't deliver good value, thats what this survey really tells you. Anybody that has seen what they bill for compared to what they deliver knows that already, however.

  4. My husband left me and the kids for 2 years, i did everything humanly possible to get him back i prayed i even fasted nothing worked out. i was so diver-stated, i was left with nothing no money to pay for kids up keep. my life was tearing apart. i head that he was trying to get married to another lady in Italy, i look for urgent help then i found Dr.Mack in the internet by accident, i was skeptical because i don’t really believe he can bring husband back because its too long we have contacted each other, we only comment on each other status on Facebook and when ever he come online he has never talks anything about coming back to me, i really had to give Dr.Mack a chance to help me out, luckily for me he was God sent and has made everything like a dream to me, Dr.Mack told me that everything will be fine, i called him and he assured me that my Husband will return, i was having so many doubt but now i am happy,i can’t believe it my husband broke up with his Italian lady and he is now back to me and he can’t even stay a minute without me, all he said to me was that he want me back, i am really happy and i cried so much because it was unbelievable, i am really happy and my entire family are happy for me but they never know whats the secret behind this…i want you all divorce lady or single mother, unhappy relationship to please contact this man for help and everything will be fine i really guarantee you….if you want to contact him you can reach him through dr.mac@yahoo. com..,

  5. As one of the many consumers affected by this breach, I found my bank data had been lifted and used to buy over $200 of various merchandise in New York. I did a pretty good job of tracing the purchases to stores around a college campus just from the info on my bank statement. Hm. Mr. Hill, I would like my $200 back! It doesn't belong to the state, in my opinion. Give it back to the consumers affected. I had to freeze my credit and take out data protection, order a new debit card and wait until it arrived. I deserve something for my trouble!

ADVERTISEMENT