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Lawyer advertising spurs State Bar survey plan

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Hoosiers will soon be asked whether "ambulance chasing" attorneys should have to wait 30 days after an accident or injury before directly contacting potential clients by mail.

The Indiana State Bar Association plans to find out what residents think about a month-long cooling-off period where lawyers wouldn't be able to advertise their services by direct mail.

At its annual meeting, the bar association's Board of Governors gave approval Oct. 1 for a survey of Indiana residents about a proposed lawyer advertising rule that was submitted to the Indiana Supreme Court two years ago.

That measure includes changes to Section 7 of the Rules of Professional Conduct regarding advertising. Specifically, Rule 7.3(b)(3) wouldn't allow an attorney to advertise directly to a person or their family within a month of any accident or disaster for a personal injury or wrongful death action.

"There is potential for abuse inherent in direct solicitation by a lawyer of prospective clients known to need legal services," the proposed rule commentary says, noting how the public can be overwhelmed after an accident and not able to make a reasoned decision. "The situation is therefore fraught with the possibility of undue influence, intimidation, and overreaching. This potential for abuse ... justifies the 30-day restriction, particularly since lawyer advertising permitted under these rules offers an alternative means of communicating necessary information to those who may be in need of legal services."

The Rules Committee is still reviewing and considering the request, according to Indiana Supreme Court spokeswoman Kathryn Dolan.

But before a final decision is considered, the ISBA wants the court committee and justices who'd review the issue to have more empirical data from the audience receiving attorney advertising, according to ISBA immediate past-president Doug Church, who watched this issue grow during his term. The survey is intended to follow a 1995 ruling from the United States Supreme Court that determined specific guidelines for adopting these types of rules.

In Florida Bar v. Went for It Inc., 515 U.S. 618 (1995), the court upheld the state's restriction on lawyer advertising under the First Amendment's commercial speech doctrine - the first time justices had done so since the landmark Bates v. State Bar of Arizona, 433 U.S. 350 (1977), that lifted the traditional ban on lawyer advertising. Florida had adopted a rule in 1990 prohibiting attorneys from sending solicitation letters to injury victims or their relatives until after 30 days had elapsed. One attorney who'd regularly done so challenged the rule on grounds it violated his constitutional free-speech rights.

The court held that Florida's regulation was permissible and states could adopt those rules as long as the particular jurisdiction satisfied a three-prong test: that the government asserts a substantial interest in supporting the regulation; that it can demonstrate the restriction directly and materially advances the interest; and that the regulation is "narrowly drawn." Justices held the protection of potential client's privacy is a substantial interest; that a two-year study conducted on the effects of direct target mailings demonstrated the harms were real and this regulation would alleviate them to a degree; and that a 30-day cooling-off period was acceptably brief and didn't stop people from finding an attorney if they needed one.

Church said the ISBA committee studied several cases but focused on the one from Florida because it provides definitive guidelines.

Specifics haven't been outlined on how the study will be conducted, but it's expected to cost about $25,000 and a firm will likely be hired to survey residents in some fashion, he said. •

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  1. wow is this a bunch of bs! i know the facts!

  2. MCBA .... time for a new release about your entire membership (or is it just the alter ego) being "saddened and disappointed" in the failure to lynch a police officer protecting himself in the line of duty. But this time against Eric Holder and the Federal Bureau of Investigation: "WASHINGTON — Justice Department lawyers will recommend that no civil rights charges be brought against the police officer who fatally shot an unarmed teenager in Ferguson, Mo., after an F.B.I. investigation found no evidence to support charges, law enforcement officials said Wednesday." http://www.nytimes.com/2015/01/22/us/justice-department-ferguson-civil-rights-darren-wilson.html?ref=us&_r=0

  3. Dr wail asfour lives 3 hours from the hospital,where if he gets an emergency at least he needs three hours,while even if he is on call he should be in a location where it gives him max 10 minutes to be beside the patient,they get paid double on their on call days ,where look how they handle it,so if the death of the patient occurs on weekend and these doctors still repeat same pattern such issue should be raised,they should be closer to the patient.on other hand if all the death occured on the absence of the Dr and the nurses handle it,the nurses should get trained how to function appearntly they not that good,if the Dr lives 3 hours far from the hospital on his call days he should sleep in the hospital

  4. It's a capital offense...one for you Latin scholars..

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