ILNews

Lucas: Ever wonder ‘What do reporters really want?’

Back to TopCommentsE-mailPrint

EidtPerspLucas-sigI receive a lot of legal news emails. I’m sure many Indiana Lawyer readers can relate. (At minimum you receive the IL daily, correct?)

So, one day, while moving rather rapidly through the emails that had accumulated in my inbox, I came across a headline in “Above the Law” that read: “5 Things Reporters Don’t Want to Hear From You.” I had to read it. The feeling was similar to the one I have when I come across an article by a man explaining what women really want.

I must admit that the authors – Margie Zable Fisher, a public relations firm owner from Florida, and Barbara Rozgonyi, a media consultant from Chicago – made some solid points. It is understandable that lawyers and other business people are sometimes hesitant to answer calls from reporters, and these women explain how to efficiently and effectively make doing so a positive experience for both parties.

The authors detailed five things reporters don’t want and five things they do. Based on my professional experience, I’d edit a few of their suggestions, but every reporter and every experience is unique. Some are common sense, but I considered them worth sharing.

They started with what reporters don’t want to hear.

No. 1: Self-promotion. That is accurate. The reporter would not likely be contacting you if he didn’t consider you credible, and on this day he is seeking your insights and expertise on a particular topic.

No. 2: Apathy or neutral positioning. If you’re not going to “take a stand” while talking with a reporter, the authors say, you may as well not talk with them at all. Their point is that the more opinionated you are, the more likely you are to get quoted. I agree that the better the quote, the more likely it will be used; I disagree with the notion that you shouldn’t have the conversation if you don’t have a firm position. Sometimes, the background information or historical perspective a source can provide is incredibly valuable. Legal issues can be intricate, as lawyers are well aware, and the translation from legalese to layman’s terms that a good lawyer can provide is appreciated by a reporter.

No. 3: Verbose replies. Space is limited. The authors recommend avoiding lengthy answers that have to be edited to a couple of sentences. I’d add: If a long answer is required to feel you’ve adequately addressed a question, the lawyer who can synopsize her thoughts at the conclusion of her answer is much likelier to be quoted.

No. 4: “No comment.” Think long and hard, the authors say, before saying these words. IL reporters understand that legal issues sometimes prevent a lawyer from commenting, but a returned call or email indicating that is the case is always appreciated. Lawyers are cognizant of the value of relationship building, and a response to a reporter will go a long way, even if it is not what he wants to hear, in preserving that relationship for the next time that you may indeed want to talk.

No. 5: “Can I read your article before it’s printed?” Smaller staffs and tighter deadlines prevent media outlets from being able to do this, the authors explain. They are spot on. Today’s deadlines are often minutes, hours if we are lucky, after the reporting on a story is completed. Imagine circulating a legal document you’d spent a week creating to the parties involved and asking for a response from all involved within the hour.

Fisher and Rozgonyi also addressed what reporters do want.

No. 1: Short sound bites. Much of what was said in No. 3 above applies here. The authors recommend that if you know you are going to be talking to a reporter, “make a short list of sound bites – just a sentence or two that sums up the story” in advance. Not a bad idea. Just remember not to come off as too rehearsed. You are being contacted because of your credibility on the topic at hand.

No. 2: Numbers and statistics. Absolutely. Providing data or directing the reporters to a reputable source for data you’ve used in your practice that may support the story is extremely helpful.

No. 3: “Do you need any other sources?” The authors point out that this shows you are willing to help the reporter, not just yourself, which builds credibility. Reporting can be a scavenger hunt, and putting a reporter in touch with another valuable source can significantly save time.

No. 4: “Here’s my cell phone number; call me anytime.” Reporting is deadline driven, pure and simple. If you have a good relationship with a reporter and are comfortable giving her your cell phone number, the likelihood that you’ll be contacted for a quote or interview increases.

No. 5: Thank you. The authors suggest that an individual who is interviewed always follow-up with a thank-you email letting the reporter know that the interview opportunity was appreciated. In it, they say, recap your comments and request, if possible, that links to your site be included. Here’s the thing. We know that lawyers have demanding schedules and we appreciate the time you’ve already taken to talk with us. While a follow-up email is a nice gesture, it is not necessary. Feel confident that an IL reporter will contact you if he or she needs clarification of anything you have said in an interview.

I always appreciate it when a lawyer gives me tips that help navigate covering the law, and I hope that the insights shared here will help you next time you have the opportunity to be interviewed.

If you’d like to read Fisher and Rozgonyi’s complete article, it can be found at www.nfib.com/business-resources/business-resources-item?cmsid=62415.•

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in Indiana Lawyer editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Indiana State Bar Association

Indianapolis Bar Association

Evansville Bar Association

Allen County Bar Association

Indiana Lawyer on Facebook

facebook
ADVERTISEMENT
Subscribe to Indiana Lawyer
  1. Am I the only one who sees that the City is essentially giving away the MSA site AND giving millions to build new buildings on the site when this site would be the perfect place for the Justice Complex? Across from City-County, check; keeping it centrally located, check, etc. It's my understanding that the GM site must be purchased by the City from Motors Liquidation Company. STOP WASTING WHAT WE ALREADY HAVE AND OUR TAX DOLLARS! The Ballard Administration has not been known for it's common sense...never voted for him and never will!

  2. This guy sounds like the classic molester/manipulator.

  3. Louis D. Brandeis was born in 1856. At 9 years of age it would have been 1865. The Brandeis family did not own slaves. My source Louis D. Brandeis: A Life, by Melvin L. Urofsky.

  4. My name is Matthew Lucas Major, I recently went through a jury trial in Bloomington , In. It was the week of Feb 19-21. Although I have been incarcerated since August 5, 2014. The reason I 'am writing to you sir is on the 21 of February the jury came in with a very excessive and wrongful verdict of guilty on 6 child molesting charges against my daughter who was 9 at the time I was accused. I also had 2 other Felonies one of Intimidation and 1 of Sexual Vicarious Gratification. Judge Marc Kellam on the second day of trial gave me a not guilty on those 2 felonies. The jury was sent out during that time and when brought back Judge Kellam told them to not concern themselves with the 2 Felonies that he ruled on them. They were told to not let evidence they had already heard influence there verdicts. I never in my life touched any child sexually and definitely not with my own daughter. When I was arrested Detective Shawn Karr told me I would be convicted guilty just on my daughters word even without evidence. That's just what happened. my public defender did me so wrong he never once proved to the court and jury all the lies the child told, and Jeremy Noel my public defender could of proven the lies easily. The stories in Serenity's depositions and Forensic interview changed and were not consistent as Prosecutor Darcie Fawcett claimed they were. Yet my attorney never mentioned that. The facts that the child accused me of full penetration in her vagina and rectum was proven lies. Doctor Roberta Hibbard of Riley hospital in Indianapolis confirmed Serenity's hymen intact, no scars, no tearing, no signs of rape to her. Yet my attorney didn't use that knowledge . the DNA was all in my favor. I tell you I will spend my entire life in prison going through rape and beatings etc. even Judge Kellam abused his authority by telling the jurors to listen and believe what the prosecutors side in evidence like my daughters testimony. In one interview with the detectives my daughter got flustered with her mom and said on camera " I'm saying what you told me to mom"!! Yet Mr. Noel said nor did anything to even resemble a defense attorney. Judge Kellam allowed edited version of a taped conversation between the child and her mother. Also Judge Kellam allowed the Prosecutor too bring in to my case a knife found under my seat, the knife wasn't part of my case. She was allowed by my attorney and the judge to put a huge picture of it on the screen and huge picture of my naked privates in a full courtroom and open court. Ms. Fawcett says to jury see how easy Mr. Major could reach the knife and cut his Childs throat. Even though I had no weapons charge against these cases. This gave the jurors prejudice thought against me thinking I threatened her with that knife and how scared she would of been knowing i could get it and kill her. On my sentencing court March 19, 2014 my public defender told Judge Kellam he wish to resign from being my attorney and wished for the court to give me outside council to file a error to trial or appeal. We were denied. Now after openly knowing my public defender don't want to represent me he has to. Well when as parents we make our kids clean a room when they really don't wish to, well the child will but don't mean she will do a good job, that's where I'm at with Mr. Noel. please dont ignore mine and my families pleas for your help . we have all the legal proof you could need to prove Im innocent. Please dont make my spend years in prison innocent when you can fix this wrong. Im not saying Im a perfect man or that I was a perfect dad to my 2 children none of us are. Ive made some bad choices in life and I paid for them. But I didnt ever touch or rape my daughter . I love my children with all my heart. And now through needing attention and a ex-wife who told my granny several times she wish she could put me in prison to get me out of their lives. Well my ex finally accomplished her goal. Sad part is she is destroying our daughter with all this horrific lies and things she taught my daughter to say. My daughter will need therapist to ever hope for a chance of a normal life after what she had done to her by her mom and their side of the family. My daughter told everyone even on stand she had a dream months before i supposedly molested her in this dream I was molesting her and when I finally did it matched her dream perfectly. She admitted to watching movies about little girls being molested and watching U-Tube videos about child molesting all before it happened supposedly to her. Doesn't that sound very unusual that a non molested 9 yr old would need to know so much about being molested? The only reason I could think a 9 year old would need so much information is to be prepared to know what to say and be able to say how it felt what took place etc.. So when questioned by authorities she would be prepared. And there again sir if a parent is pre grooming a 9 year old child she would need intimate details . Like telling her daughter about a couple moles on my private area. The child admitted to sneaking my cell and looking many many times at nudes of me and my girlfriend even one where my penis was entering my girlfriends vagina. In that picture my moles are obvious. Yet when prosecutor showed everyone in court my privates and pictures of the moles she said the only way the child would know about them is if she saw them for herself. My attorney once again said nothing about the pictures my child saw. Or could a ex-wife be able to describe my moles to help her case against getting rid of me? I beg you help me. This is my very existence. Ive lost everything , a good job, a wonderful girlfriend, my freedom, but worse thing Ive lost is my children. They were my reason to get up every morning and strive to be better. The wonderful bond I had with my Serenity is gone. After this I would be afraid to even hug her for fear of what next can they do to me. I'm not afraid to tell you I sit here in this cell and try to hold back my tears. Everyone knows you cant show weakness in prison. My life has already been threatened here at Wabash Valley Prison. After only 3 days of arrival. I was tricked into signing a waiver now Im in G Block General Population with 6 child molesting felony charges. Mrs. Hart as a 18 year old I almost died hooked to machines in hospital almost 1 month and now I know that fear was childish compared to this . I cant help but put emotions in this, after all Mrs. Hart Im human and God help Me I never been more afraid in my life. I didnt hurt my little girl I didnt touch her sexually. As much as it shreds me and fills my mind what Im facing I worry more about my mom and granny because of their great love for me mam they are suffering so deeply. I aint done this things but my loved ones suffering right along beside me and If you take my case you will be in essence freeing them also. I sent momma this letter and asked her to email it to you. I'm scared I have been done so unjustly by our legal system and I need you to fix this and give me freedom. I ask you please don't just ignore my pleas. Here in America its nice to be able to trust our legal justice system, well they destroyed my and my loved ones trust in our justice system . And I'm trusting in You !!! My entire family is suffering this nightmare with me. My 77 year old granny had a stroke and isn't doing so well. My single mother that raised 3 kids alone is dying from Lupus and since my arrest has stayed so sick and weary. Our lives torn to peices by a government I was taught I could trust in. my momma has tried so many innocent project and wrongfully accused and cant get anywhere. please please help me. A quote from the late Nelson Mandela: To be free is not merely to cast off ones chains, But to live in a way that respects and enhances The Freedom Of Others. I have Faith in you and your clinic to cast my chains off and give me freedom I do deserve as a wrongfully accused Man, son, brother, father, friend. Matthew Major DOC# 246179 Cause # : 53c02-1308-FA-000779 God Bless you. Please contact me with your decision so I know you made a life changing decision for me , just please at least write me so I know you care enough about your citizens to respond to cries for your help. You can speak openly with my mother Charlotte Spain (828) 476-0406: 71 Lakeview Dr. Canton, NC 28716 Thank You Matthew Major I know yall get thousands of request and inmates claiming innocence, and each person who are innocent deserve to have organizations like yours willing to fight for them and I give yall so much Thanks and I thank God everyday yall are out there caring enough to help free the innocents. Since discovering firsthand how easily lives and families can be destroyed by Poor Defense attorneys not doing their job . And Prosecutors allowed to do as they please in court

  5. Frankly, it is tragic that you are even considering going to an expensive, unaccredited "law school." It is extremely difficult to get a job with a degree from a real school. If you are going to make the investment of time, money, and tears into law school, it should not be to a place that won't actually enable you to practice law when you graduate.

ADVERTISEMENT