ILNews

Pros, cons of changes in domain naming

Back to TopCommentsE-mailPrintBookmark and Share
Indiana Lawyer Focus

In January of 2012, the Internet Corporation for Assigned Names and Numbers will open the door for a new wave of generic top-level domain names. Traditional gTLDs like .com and .org will still exist, but soon, almost any word may be registered as a domain name. While the change may help some companies create stronger online identities, questions remain about whether pursuing a gTLD will be worth the cost and effort.

Reasons for the change

Charlie Meyer, head of the trademark practice group at Woodard Emhardt Moriarty McNett and Henry, explained the rationale behind the new development in domain names.
 

meyer-charlie-mug.jpg Meyer

“One of the reasons new gTLDs are being introduced is the perception that existing gTLDs such as .com have become scarce and some companies are fighting over the limited resources of a particular domain name,” he said.

ICANN says that it has introduced this change to support more global marketplace competition, allowing entrepreneurs, businesses, governments and companies to have their own top-level domains. But with an application fee of $185,000 and ongoing associated costs, the new gTLDs aren’t for everyone.

Chuck Fox, an intellectual property attorney for Maginot Moore & Beck, said that until ICANN announced this change in June, anyone could set up a .com domain for as little as $15 in the course of a lunch break. But with the low cost and ease of registration, domain names were often disputed after the fact, through ICANN’S Uniform Domain Name Dispute Resolution – a sometimes lengthy, costly and frustrating process for anyone who believed they were entitled to a particular domain name.

“With the current system, they sort of put the cart before the horse,” Fox said. “The new generic system that ICANN has proposed is sort of the opposite.”

ICANN’s new approach to gTLD registration comes with a thorough evaluation and public comment process, which in theory guarantees that when entities are granted a gTLD, it will not conflict with an existing gTLD. Because of the application fee, and the requirement that any gTLD applied for must be activated, people who have made money in the past by hoarding and reselling inactive domain names – or cybersquatting – will likely be shut out by the new process.

“The idea is: we’re gonna make it difficult to get these things,” Fox said. “Some guy sitting in his garage is not going to be cybersquatting.”

However, the new registration process will have no effect on the existing domain name system and its accompanying problems.

Pros and cons

Once the application process closes in April 2012, all applications will be posted for public comment. That means if a business is hoping to secure a gTLD for a product that is in development, competitors can find out what that product is by reviewing existing applications.

Fox recommends that corporate attorneys keep an eye on applications to watch for any gTLDs that could cause concerns about trademark infringement. He also recommends studying in advance how to formally object to gTLDs.


walsh-tom-mug.jpg Walsh

Tom Walsh, a partner with Ice Miller’s intellectual property group, said it’s hard to predict what will happen when ICANN opens the three-month registration process in January.

“One issue – probably the most prominent issue – is a particular word can be used for multiple companies,” Walsh said. “Think, for example, of ‘delta’ – there’s Delta airlines, and there’s Delta faucets.”

Neither company is in violation of the other’s trademark, because each offers distinct services. But two companies cannot register the same gTLD. When and if that happens, a company could file a “string dispute resolution,” if it believes the name – or string – of the other gTLD would be easily confused with its own gTLD or would lead to general confusion.

A gTLD can be as specific as “.hitachi,” or as vague as “.sports,” and whether the more generalized names will stand as gTLDs remains to be seen.

“If you’re taking a generic term like .sports, a wide category with a lot of things that people are interested in, from what I can tell they’re not necessarily going to prevent those top-level domains from being granted,” Fox said. But in this hypothetical scenario, another entity could challenge the application.

Securing a gTLD like .sports could be a good source of revenue for companies that have the finances and technical resources to operate as a registrar. The owner of .sports becomes a registrar, and if the domain name has a broad appeal, Meyer said, other companies might wish to register as a second level, or sub-domain under that gTLD (like .rowing.sports). The owner of the gTLD would set the fee for sub-domains.

Any business or entity serving as a registrar is responsible for sub-domains registered under its gTLD and should therefore make sure sub-domains aren’t infringing on trademarks. Fox said that attorneys who represent businesses applying for a gTLD should understand how to tackle trademark dispute resolutions, requests for information from law enforcement agencies, methods for handling spammers and all of the other complicated problems that can arise for registrars.

Meyer said that the introduction of new gTLDs does raise the risk of more trademark infringement issues.

“To some extent, standards and procedures to block inappropriate trademark use are being written into the implementation rules for new domain names,” Meyer said. “For example, we are currently in a window (expiring on Oct. 28) to file requests to exclude people from registering .xxx domain names using someone’s registered trademark.  Similar exclusion options may be implemented into other new gTLDs. Additionally, companies in certain industries may have priority to obtain top-level or second-level domain names associated with their industry.  For example, established companies in the adult entertainment industry have priority to obtain .xxx domain names.”

Taking the plunge

Fox recommended a few key steps attorneys should take if helping a client apply for a gTLD, and that begins with knowing the exact names a client is interested in pursuing. And if attempting to register a trademark, the company should be able to prove it owns the mark.

“Make sure your client has the financial means to pay for the registration and can show proof of ongoing financial solvency to satisfy ICANN during the application process,” Fox said. “The registration and yearly fees will only be part of the expenses required to run a gTLD.”

A company must also be able to demonstrate that it has the technological and legal infrastructure to run a gTLD, as well as proper hardware.

Assuming everything goes according to plan and there are no challenges to the application, Fox said it would be at least nine months from the initial filing before a company could begin using its new gTLD.

“We’re waiting to see just how this is going to play out – what sort of top-level domains are going be snapped up, how popular they’re really going to be,” Walsh said. “It wouldn’t have gotten this far if there hadn’t been some demand for these top-level domains.”•

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in Indiana Lawyer editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
2015 Distinguished Barrister &
Up and Coming Lawyer Reception

Tuesday, May 5, 2015 • 4:30 - 7:00 pm
Learn More


ADVERTISEMENT
Subscribe to Indiana Lawyer
  1. OK, now do something about this preverted anacronism

  2. William Hartley prosecutor of Wabash county constantly violates people rights. Withholds statement's, is bias towards certain people. His actions have ruined lives and families. In this county you question him or go out of town for a lawyer,he finds a way to make things worse for you. Unfair,biased and crooked.

  3. why is the State trying to play GOD? Automatic sealing of a record is immoral. People should have the right to decide how to handle a record. the state is playing GOD. I have searched for decades, then you want me to pay someone a huge price to contact my son. THIS is extortion and gestapo control. OPEN THE RECORDS NOW. OPEN THE RECORDS NOW. OPEN THE RECORDS NOW.

  4. I haven't made some of the best choices in the last two years I have been to marion county jail 1 and two on three different occasions each time of release dates I've spent 48 to 72 hours after date of release losing a job being denied my freedom after ordered please help

  5. Out here in Kansas, where I now work as a government attorney, we are nearing the end of a process that could have relevance in this matter: "Senate Bill 45 would allow any adult otherwise able to possess a handgun under state and federal laws to carry that gun concealed as a matter of course without a permit. This move, commonly called constitutional carry, would elevate the state to the same club that Vermont, Arizona, Alaska and Wyoming have joined in the past generation." More reading here: http://www.guns.com/2015/03/18/kansas-house-panel-goes-all-in-on-constitutional-carry-measure/ Time to man up, Hoosiers. (And I do not mean that in a sexist way.)

ADVERTISEMENT