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Social media and Section 7 rights: employers under fire

October 9, 2013
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Imagine this: An employee names and accuses a coworker of calling fellow employees unhelpful on Facebook. The post asks Facebook friends (some of whom are coworkers) to respond. A few coworkers respond aggressively and in vulgar terms. One states, “What the hell, we don’t have a life as is, what else can we do???” Another, “Tell her to come do [my] f---ing job[and see] if I don’t do enough, this is just dum.” The targeted coworker takes a copy of the comments to the company director. The director views the comments as cyber-bullying and fires the offending individuals for violating the organization’s harassment policy.

swider-david.jpg Swider

This situation occurred in Hispanics United of Buffalo, Inc., 359 NLRB No. 37 (2012). What happened next may surprise you. The National Labor Relations Board ordered that the workers be reinstated with back pay. In doing so, the NLRB found the employees’ Facebook postings constituted protected concerted activity under Section 7 of the National Labor Relations Act, 29 U.S.C. § 157. To the NLRB, the employees’ comments were aimed at their job performance and were “concerted for the ‘purpose of mutual aid or protection’ as required by Section 7.’”

zimmerly-philip.jpg Zimmerly

Section 7 protects the right of employees “to self-organization, to form, join, or assist labor organizations, … and to engage in other concerted activities for the purpose of collective bargaining or other mutual aid or protection.” (Emphasis added.) These protections extend to employees whether they are unionized or not. The employer in Hispanics United was non-union and its employees were not engaged in any known union activity. Nonetheless, Section 8(a)(1) of the NLRA makes it an unfair labor practice for any employer to “interfere with, restrain, or coerce” employees in the exercise of their Section 7 rights. 29 U.S.C. § 158

The Hispanics United case is illustrative of the NLRB’s recent push to extend what it means to engage in concerted activity in the digital age. As Mark Pearce, chairman of the NLRB, described in a 2013 New York Times article, social media is the new water cooler. “All we’re doing is applying traditional rules to a new technology.” Yet, applying Section 7 to social media, such as Facebook and Twitter, has far-reaching implications. Employers, especially non-union employers, must recognize the shift and act affirmatively to avoid being caught in the crosshairs of an NLRB investigation.

First, employers must recognize the Internet may allow greater access to its employees’ conversations, but that may not be a good thing. A few years ago, one might expect employees to share complaints on a coffee break. These “gripe sessions” involved limited participants and were subject to differing versions of what was meant or said. Today’s employers should not be surprised if employees complain about their jobs online, in clear and permanent detail, for the whole world to see.

Employers may be understandably disturbed when complaints are shared so broadly, but they should be careful if and how they respond. The NLRB has not only extended Section 7 protections, but it has also targeted employers’ non-disparagement, social media, insubordination, electronic resources, and similar policies to assure employees have greater latitude to discuss wages and conditions of employment. For example, in Knauz Motors, Inc., 358 NLRB No. 164 (2012), a car dealer had a policy that, “No one should be disrespectful or use profanity or any other language which injures the image or reputation of the Dealership.” The NLRB found that this common prohibition chilled Section 7 actions “because employees would reasonably construe its broad prohibition against ‘disrespectful’ conduct and ‘language which injures the image or reputation of the Dealership’ as encompassing Section 7 activity.”

What is an employer to do? Will this new trend afford employees license to rip apart bosses and coworkers online without facing consequences? Unfortunately, with the current NLRB, that may be the case in all but the most egregious or “non-concerted” circumstances.

At least paying lip service to these amorphous boundaries, an advice memorandum issued by the NLRB associate general counsel in May 2013 purports to limit what online activity is deemed concerted activity under Section 7. According to the background facts, 10 individuals participated in a Facebook “group message” initiated by a former employee organizing a social event, through which the charging party verbally attacked a former coworker. The employee stated, “They [the Employer] are full of s--- . . . . They seem to be staying away from me, you know I don’t bite my [tongue] anymore, F--- . . . FIRE ME . . . . Make my day . . . .” No other employees responded to her comments. The employer obliged the discontented worker and fired her.

The associate general counsel advised that the tirade did not amount to protected concerted activity because the party’s comments “merely expressed an individual gripe rather than any shared concerns about working conditions.” The only subsequent posting pertaining to the workplace did not contain a common thread pertaining to any shared concerns about working conditions.

This advice provides little comfort or guidance for employers who encounter similar tirades online. Instead, it further blurs the line employers must walk when dealing with online criticism. For example, the memo’s analysis implies if other commenters had responded, or if the topic of conversation had been “mutual workplace concerns,” such as wages or job security, the discussion may have suddenly transformed into protected activity under Section 7, thereby rendering the consequent discipline unlawful.

While the NLRA may have been intended to promote workplace peace and balance employer business needs against employee rights, these goals have been largely overlooked by the NLRB in favor of creating a breeding ground for union organizing. Such a broad application of Section 7 rights to social media leaves employers vulnerable in utilizing traditional employment policies in the face of new and expanding technology. Until Congress or the courts step in, businesses must be mindful of these new standards as they respond to an ever-growing climate of employee social media use and misuse.•

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David Swider is chair of the Bose McKinney & Evans Labor and Employment Law Group. He represents employers in labor and employment law matters, including labor and employment law litigation, employment discrimination, NLRB practice and procedure, grievance resolution and arbitration, affirmative action, collective bargaining, wage and hour, and union avoidance. Philip Zimmerly is an associate in the Labor and Employment Law Group at Bose McKinney & Evans. The opinions expressed are those of the authors.

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  1. Ah yes... Echoes of 1963 as a ghostly George Wallace makes his stand at the Schoolhouse door. We now know about the stand of personal belief over service to all constituents at the Carter County Clerk door. The results are the same, bigotry unable to follow the directions of the courts and the courts win. Interesting to watch the personal belief take a back seat rather than resign from a perception of local power to make the statement.

  2. An oath of office, does it override the conscience? That is the defense of overall soldier who violates higher laws, isnt it? "I was just following orders" and "I swore an oath of loyalty to der Fuhrer" etc. So this is an interesting case of swearing a false oath and then knowing that it was wrong and doing the right thing. Maybe they should chop her head off too like the "king's good servant-- but God's first" like St Thomas More. ...... We wont hold our breath waiting for the aclu or other "civil liberterians" to come to her defense since they are all arrayed on the gay side, to a man or should I say to a man and womyn?

  3. Perhaps we should also convene a panel of independent anthropological experts to study the issues surrounding this little-known branch of human sacrifice?

  4. I'm going to court the beginning of Oct. 2015 to establish visitation and request my daughters visits while she is in jail. I raised my grandchild for the first two and half years. She was born out of wedlock and the father and his adopted mother wantwd her aborted, they went as far as sueing my daughter for abortion money back 5mo. After my grandchild was born. Now because of depression and drug abuse my daughter lost custody 2 and a half years ago. Everyting went wrong in court when i went for custody my lawyer was thrown out and a replacment could only stay 45 min. The judge would not allow a postponement. So the father won. Now he is aleinating me and my daughter. No matter the amount of time spent getting help for my daughter and her doing better he runs her in the ground to the point of suicide because he wants her to be in a relationship with him. It is a sick game of using my grandchild as a pawn to make my daughter suffer for not wanting to be with him. I became the intervener in the case when my daughter first got into trouble. Because of this they gave me her visitation. Im hoping to get it again there is questions of abuse on his part and I want to make sure my grandchild is doing alright. I really dont understand how the parents have rights to walk in and do whatever they want when the refuse to stand up and raise the child at first . Why should it take two and a half years to decide you want to raise your child.The father used me so he could finish college get a job and stop paying support by getting custody. Support he was paying my daughter that I never saw.

  5. Pence said when he ordered the investigation that Indiana residents should be troubled by the allegations after the video went viral. Planned Parenthood has asked the government s top health scientists at the National Institutes of Health to convene a panel of independent experts to study the issues surrounding the little-known branch of medicine.

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