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Technology Untangled: Using smartphones to enhance shopping

Stephen Bour
December 7, 2011
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technology-bourWith the holiday season in full swing, today we will look at some smartphone applications that you may find helpful in your quest for the perfect gifts at the perfect price.

During Black Friday shopping, I became curious when I noticed some people using their phones to scan barcodes on product boxes. They were not scanning for QR codes, a technology I wrote about recently, but they were scanning the actual UPC codes that are typically scanned during checkout. I learned that the app they were using is RedLaser, a shopping assistant tool for your phone.

RedLaser helps you find the best price for any item on your shopping list. It is actually a service owned and run by the online shopping giant eBay. I like to comparison shop, especially when looking for technology items. But when it comes time to buy, I always wonder if the next store down the street has a better deal. RedLaser makes it easy to compare prices and save the runaround. Simply scan the UPC barcode with your smartphone’s camera, and you can instantly learn the price of the identical item at other stores near you. It also provides a list of online dealers that offer the same item, usually at an even lower price, if you can stand to wait and order online. This app uses your phone’s GPS technology to know where you are and tell you exactly how far it is to the next retailer selling the same item. You can be sure that eBay is tracking what items are the most popular scans in order to compile data on buying trends for hot items. A keyword search is also available, letting you search for the best deals even when you are not able to scan an item’s barcode.

Another similar application called ShopSavvy also scans barcodes and points you toward specific deals at stores near you, as well as including product reviews. Additionally, ShopSavvy broadcasts whatever you happen to be scanning to other users of the app. The home screen of this app is constantly updating a scrolling screen of products with the header “scans near you” displaying prices and the distance from you that another shopper is presently scanning. A little creepy, yes, as this program turns on your GPS transmitter by default when it launches. Some people do like the idea of “social shopping” and revealing to their friends every detail about what they buy and where. For them, I recommend looking at the application Foursquare.

Another useful app helps me organize all those frequent shopper loyalty cards that used to fill up my wallet. CardStar lets me take a scan of each barcode from all those cards and save them to my phone. I then simply present the barcode image from my phone to the checkout attendant at each store instead of fumbling for the correct card. The image is not a photo of the barcode from my dirty old cards, but actually a fresh reproduction of the UPC-style barcode that will never become defaced from knocking around in my pocket. Some of the stored shopper cards also provide links to current special deals at that retailer. The checkout scanning of barcodes from my phone display has not always worked, so test out the functionality at your favorite stores before tossing out the actual cards.

Those shopper loyalty cards were an early form of data collection for shopping habits that still feels invasive to many. Now a new potentially nefarious form of shopper tracking via cell phone is making the news this shopping season. Several malls announced that they were to begin tracking movements of all their shoppers by monitoring the signals from their cell phones. The tracking system is FootPath technology and uses antennas in the mall to read the unique ID number that every cell phone emits whenever it is on. The malls felt they were covered legally by providing small signs at the entrances advising that shoppers could turn off their phones if they didn’t consent to the tracking. They stressed that no personal data was being gathered, such as names, phone numbers or actual purchases. The intent was to glean information about what displays shoppers lingered at, what groupings of stores certain shoppers tended to visit and other such holiday shopping patterns. However, the story of these plans struck a nerve about invasion of privacy with me and apparently with many others. It turns out that several days after the announcement, a United States senator protested and caused the malls to abandon their tracking plans. The new protocol will be for shoppers to choose to opt in to the tracking as opposed to needing to opt out if they don’t like the idea of being monitored.

Tracking technology like this will continue to be an important issue, since nearly everyone carries a tracking device with them at all times now. This data is just too valuable to be ignored by marketing and sales types and governments. Whether it is with localized FootPath technology or worldwide GPS, someone may be watching. Be aware that many smartphone apps besides shopping applications have the technical ability, though not necessarily the legal right, to track and record the movement of your phone (and you). I wonder if Santa carries a smartphone that we can track on Christmas Eve.•

Stephen Bour (bourtech@iquest.net) is an engineer and legal technology consultant in Indianapolis. His company, the Alliance for Litigation Support Inc., includes Bour Technical Services and Alliance Court Reporting. Areas of service include legal videography, tape analysis, document scanning to CD and courtroom presentation support. The opinions expressed in this column are the author’s.

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  1. This guy sounds like the classic molester/manipulator.

  2. Louis D. Brandeis was born in 1856. At 9 years of age it would have been 1865. The Brandeis family did not own slaves. My source Louis D. Brandeis: A Life, by Melvin L. Urofsky.

  3. My name is Matthew Lucas Major, I recently went through a jury trial in Bloomington , In. It was the week of Feb 19-21. Although I have been incarcerated since August 5, 2014. The reason I 'am writing to you sir is on the 21 of February the jury came in with a very excessive and wrongful verdict of guilty on 6 child molesting charges against my daughter who was 9 at the time I was accused. I also had 2 other Felonies one of Intimidation and 1 of Sexual Vicarious Gratification. Judge Marc Kellam on the second day of trial gave me a not guilty on those 2 felonies. The jury was sent out during that time and when brought back Judge Kellam told them to not concern themselves with the 2 Felonies that he ruled on them. They were told to not let evidence they had already heard influence there verdicts. I never in my life touched any child sexually and definitely not with my own daughter. When I was arrested Detective Shawn Karr told me I would be convicted guilty just on my daughters word even without evidence. That's just what happened. my public defender did me so wrong he never once proved to the court and jury all the lies the child told, and Jeremy Noel my public defender could of proven the lies easily. The stories in Serenity's depositions and Forensic interview changed and were not consistent as Prosecutor Darcie Fawcett claimed they were. Yet my attorney never mentioned that. The facts that the child accused me of full penetration in her vagina and rectum was proven lies. Doctor Roberta Hibbard of Riley hospital in Indianapolis confirmed Serenity's hymen intact, no scars, no tearing, no signs of rape to her. Yet my attorney didn't use that knowledge . the DNA was all in my favor. I tell you I will spend my entire life in prison going through rape and beatings etc. even Judge Kellam abused his authority by telling the jurors to listen and believe what the prosecutors side in evidence like my daughters testimony. In one interview with the detectives my daughter got flustered with her mom and said on camera " I'm saying what you told me to mom"!! Yet Mr. Noel said nor did anything to even resemble a defense attorney. Judge Kellam allowed edited version of a taped conversation between the child and her mother. Also Judge Kellam allowed the Prosecutor too bring in to my case a knife found under my seat, the knife wasn't part of my case. She was allowed by my attorney and the judge to put a huge picture of it on the screen and huge picture of my naked privates in a full courtroom and open court. Ms. Fawcett says to jury see how easy Mr. Major could reach the knife and cut his Childs throat. Even though I had no weapons charge against these cases. This gave the jurors prejudice thought against me thinking I threatened her with that knife and how scared she would of been knowing i could get it and kill her. On my sentencing court March 19, 2014 my public defender told Judge Kellam he wish to resign from being my attorney and wished for the court to give me outside council to file a error to trial or appeal. We were denied. Now after openly knowing my public defender don't want to represent me he has to. Well when as parents we make our kids clean a room when they really don't wish to, well the child will but don't mean she will do a good job, that's where I'm at with Mr. Noel. please dont ignore mine and my families pleas for your help . we have all the legal proof you could need to prove Im innocent. Please dont make my spend years in prison innocent when you can fix this wrong. Im not saying Im a perfect man or that I was a perfect dad to my 2 children none of us are. Ive made some bad choices in life and I paid for them. But I didnt ever touch or rape my daughter . I love my children with all my heart. And now through needing attention and a ex-wife who told my granny several times she wish she could put me in prison to get me out of their lives. Well my ex finally accomplished her goal. Sad part is she is destroying our daughter with all this horrific lies and things she taught my daughter to say. My daughter will need therapist to ever hope for a chance of a normal life after what she had done to her by her mom and their side of the family. My daughter told everyone even on stand she had a dream months before i supposedly molested her in this dream I was molesting her and when I finally did it matched her dream perfectly. She admitted to watching movies about little girls being molested and watching U-Tube videos about child molesting all before it happened supposedly to her. Doesn't that sound very unusual that a non molested 9 yr old would need to know so much about being molested? The only reason I could think a 9 year old would need so much information is to be prepared to know what to say and be able to say how it felt what took place etc.. So when questioned by authorities she would be prepared. And there again sir if a parent is pre grooming a 9 year old child she would need intimate details . Like telling her daughter about a couple moles on my private area. The child admitted to sneaking my cell and looking many many times at nudes of me and my girlfriend even one where my penis was entering my girlfriends vagina. In that picture my moles are obvious. Yet when prosecutor showed everyone in court my privates and pictures of the moles she said the only way the child would know about them is if she saw them for herself. My attorney once again said nothing about the pictures my child saw. Or could a ex-wife be able to describe my moles to help her case against getting rid of me? I beg you help me. This is my very existence. Ive lost everything , a good job, a wonderful girlfriend, my freedom, but worse thing Ive lost is my children. They were my reason to get up every morning and strive to be better. The wonderful bond I had with my Serenity is gone. After this I would be afraid to even hug her for fear of what next can they do to me. I'm not afraid to tell you I sit here in this cell and try to hold back my tears. Everyone knows you cant show weakness in prison. My life has already been threatened here at Wabash Valley Prison. After only 3 days of arrival. I was tricked into signing a waiver now Im in G Block General Population with 6 child molesting felony charges. Mrs. Hart as a 18 year old I almost died hooked to machines in hospital almost 1 month and now I know that fear was childish compared to this . I cant help but put emotions in this, after all Mrs. Hart Im human and God help Me I never been more afraid in my life. I didnt hurt my little girl I didnt touch her sexually. As much as it shreds me and fills my mind what Im facing I worry more about my mom and granny because of their great love for me mam they are suffering so deeply. I aint done this things but my loved ones suffering right along beside me and If you take my case you will be in essence freeing them also. I sent momma this letter and asked her to email it to you. I'm scared I have been done so unjustly by our legal system and I need you to fix this and give me freedom. I ask you please don't just ignore my pleas. Here in America its nice to be able to trust our legal justice system, well they destroyed my and my loved ones trust in our justice system . And I'm trusting in You !!! My entire family is suffering this nightmare with me. My 77 year old granny had a stroke and isn't doing so well. My single mother that raised 3 kids alone is dying from Lupus and since my arrest has stayed so sick and weary. Our lives torn to peices by a government I was taught I could trust in. my momma has tried so many innocent project and wrongfully accused and cant get anywhere. please please help me. A quote from the late Nelson Mandela: To be free is not merely to cast off ones chains, But to live in a way that respects and enhances The Freedom Of Others. I have Faith in you and your clinic to cast my chains off and give me freedom I do deserve as a wrongfully accused Man, son, brother, father, friend. Matthew Major DOC# 246179 Cause # : 53c02-1308-FA-000779 God Bless you. Please contact me with your decision so I know you made a life changing decision for me , just please at least write me so I know you care enough about your citizens to respond to cries for your help. You can speak openly with my mother Charlotte Spain (828) 476-0406: 71 Lakeview Dr. Canton, NC 28716 Thank You Matthew Major I know yall get thousands of request and inmates claiming innocence, and each person who are innocent deserve to have organizations like yours willing to fight for them and I give yall so much Thanks and I thank God everyday yall are out there caring enough to help free the innocents. Since discovering firsthand how easily lives and families can be destroyed by Poor Defense attorneys not doing their job . And Prosecutors allowed to do as they please in court

  4. Frankly, it is tragic that you are even considering going to an expensive, unaccredited "law school." It is extremely difficult to get a job with a degree from a real school. If you are going to make the investment of time, money, and tears into law school, it should not be to a place that won't actually enable you to practice law when you graduate.

  5. As a lawyer who grew up in Fort Wayne (but went to a real law school), it is not that hard to find a mentor in the legal community without your school's assistance. One does not need to pay tens of thousands of dollars to go to an unaccredited legal diploma mill to get a mentor. Having a mentor means precisely nothing if you cannot get a job upon graduation, and considering that the legal job market is utterly terrible, these students from Indiana Tech are going to be adrift after graduation.

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