ILNews

Video, social media aid law job searches

Back to TopCommentsE-mailPrintBookmark and Share

Mauri Miller was at a networking conference this summer when something unusual happened: A recruiter approached him.

“He said, ‘Do you have a ViewYou profile,’” said Miller, a 3L at Notre Dame Law School. “He recognized me.

viewyou  A student prepares to film a video with ViewYou in Indianapolis. (IL Photo/ Perry Reichanadter)

“It just put a face to a name and that’s really been helpful,” Miller said of his online video interview and profile. “When I first go in to employers, they know who I am.”

Miller is among the anxious ranks of law school students and recent graduates for whom getting face time with recruiters might take more than remarkable resumes and relationships. For Miller, the job hunt strategy includes his presence on viewyou.com, an Indianapolis startup that focuses its services on law students nationwide, and his use of social media such as Facebook, LinkedIn and Twitter.

Miller said he uses those networks to post career and academic developments as well as links to articles of interest, and when he makes contacts with potential recruiters, he forwards his ViewYou video profile.

And he hopes for the best.

“I don’t think you’re going to find a law student in the country that doesn’t have a worry or isn’t worried about post-graduation employment,” said Miller, who hopes to become a corporate transaction attorney and is interning this summer at Faegre Baker Daniels LLP in Indianapolis.

Miller is keenly aware of the tough market: According to the American Bar Association, 62.1 percent of 2011 Notre Dame law grads were employed in full-time, long-term jobs requiring a law degree. That’s better than the national average of about 55 percent. The rate for Indiana University Maurer School of Law grads was 63.6 percent, 54 percent at Indiana University Robert H. McKinney School of Law and 41.9 percent at Valparaiso University Law School.

But Miller quoted a statistic that he said motivates him more – that two-thirds of law school grads who get jobs don’t get them through their university career development departments. “I’ve taken that statistic and ran with it,” he said, building his network by clerking for an Indianapolis environmental judge and working in a San Diego domestic violence clinic in summers prior to his work at Faegre Baker Daniels.

Those traditional career routes alone might not be all he needs to get his foot in the door, though. He said law students more than ever need to ask themselves, “How will you take control of your career?”

Best face forward

Entrepreneur Jason Randolph and some of his friends shared a similar experience: When they applied for jobs online, they usually got nowhere. When they got interviews, they usually got the job.

A founder of ViewYou, Randolph said the idea of brief student videos that accentuate student resumes and references is ideal for law students, particularly 1Ls and 2Ls, to get their faces in front of potential recruiters.

“You really can pick up a lot about a person’s character and their demeanor in a 90-second to 2-minute video,” Randolph said. That can be a key factor for firms deciding whom to interview, often for summer programs that can lead to future opportunities. “Competition for those – that is a fierce, fierce scenario.”

Randolph said ViewYou gives employers an opportunity to screen potential candidates en masse. “A lot of firms are getting away from on-campus interviews because of the time and expense,” he said.

It’s unlikely someone will be hired based on the strength of a ViewYou presentation, Randolph said, likening it to a latter-day elevator pitch. “What we do know is it gets (recruiters) to a ‘Yes, I’m interested in this candidate,’ or it gets them to a ‘no,’” he said, “thus saving the firm and the candidate time and anxiety.”

Debbie Snyder joined ViewYou in June after serving as manager of recruiting and diversity for Barnes & Thornburg LLP. She said she’s been able to translate what firms are looking for to help students tailor their videos.

“The students have been extremely receptive to the concept because they feel like it’s a great chance to get their personality across to the employers, and sometimes it’s going to be a matter of what’s going to be a good fit for the employers,” Snyder said. She said the company has built a database of about 1,000 law student profiles.

Working with schools and outside sponsors, the company is often able to offer students professional video profiles for as little as $29.

Miller used his video to highlight, among other things, his international undergraduate studies in Spain and the Dominican Republic. In his video, he uses a flourish of Spanish to demonstrate his command of the language.


 

Recruiting in tough times

Maggie Gloyeske is in charge of recruiting at Faegre Baker Daniels and said that while the firm hasn’t received video resumes, it’s likely to become more popular.

“A video clip, particularly if it’s short and unrehearsed, can help demonstrate how a candidate thinks on their feet, reacts to unexpected questions, and is able to formulate their thoughts quickly and cohesively,” Gloyeske said. “A video clip can also help us get a sense of the presentation skills and style of a candidate.”

Rafael Sanchez, a partner at Bingham Greenebaum Doll LLP in charge of recruiting for Indiana offices, said job prospects are such that many people have expressed a willingness to work in summer programs for free. Since recruiters historically have looked for potential associates two to three years out, he said the situation isn’t likely to improve anytime soon.

“Much like other firms, we’ve essentially cut summer programs at least in half,” Sanchez said. At its peak, Bingham Greenebaum Doll brought in about 11 summer interns across all the firm’s offices, he said. “As a result, competition for the few positions available has become stronger. It is a buyer’s market right now.”

Candidates also are taking some old-fashioned advice, Sanchez observed. “I am noticing a much more deliberate effort to at least make it look on the cover letter as though that person has really researched and thought about the firm,” he said. “That’s always pleasing to see, and that’s just people putting in more effort because more effort is required.”

The firm hasn’t used ViewYou yet, Sanchez said, and the value of social networking is still questionable. “Getting face time and interacting with folks and sort of showcasing yourself at any bar function or networking event is critically important,” he said.

Still, Sanchez said law firm recruiters will embrace services that can provide a cost benefit. “This ViewYou concept is relatively new, and I don’t know I can say it’s caught on yet,” he said. “But I think it’s clearly born out of necessity because clearly the economy is tough. In a competitive job market we’re currently in, with fewer positions available, anything anyone can do to separate themselves is going to be useful.”

Gloyeske said social media, especially professional networking sites such as LinkedIn, are changing how students market themselves. “Law students are familiar with the upside and downside of social media and most are using it to their advantage.”

While methods of getting a recruiter’s attention evolve, Gloyeske said a strong resume and cover letter and expressed interest in the firm remain important.

“Although video and social media can enhance a candidate’s presence during the recruiting process, experience, intelligence, work ethic, ambition, leadership and various other characteristics which indicate the probability of success at a law firm continue to be the most critical factors in evaluating talent,” she said.•
ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in Indiana Lawyer editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
Subscribe to Indiana Lawyer
  1. What is the one thing the Hoosier legal status quo hates more than a whistleblower? A lawyer whistleblower taking on the system man to man. That must never be rewarded, must always, always, always be punished, lest the whole rotten tree be felled.

  2. I want to post this to keep this tread alive and hope more of David's former clients might come forward. In my case, this coward of a man represented me from June 2014 for a couple of months before I fired him. I knew something was wrong when he blatantly lied about what he had advised me in my contentious and unfortunate divorce trial. His impact on the proceedings cast a very long shadow and continues to impact me after a lengthy 19 month divorce. I would join a class action suit.

  3. The dispute in LB Indiana regarding lake front property rights is typical of most beach communities along our Great Lakes. Simply put, communication to non owners when visiting the lakefront would be beneficial. The Great Lakes are designated navigational waters (including shorelines). The high-water mark signifies the area one is able to navigate. This means you can walk, run, skip, etc. along the shores. You can't however loiter, camp, sunbath in front of someones property. Informational signs may be helpful to owners and visitors. Our Great Lakes are a treasure that should be enjoyed by all. PS We should all be concerned that the Long Beach, Indiana community is on septic systems.

  4. Dear Fan, let me help you correct the title to your post. "ACLU is [Left] most of the time" will render it accurate. Just google it if you doubt that I am, err, "right" about this: "By the mid-1930s, Roger Nash Baldwin had carved out a well-established reputation as America’s foremost civil libertarian. He was, at the same time, one of the nation’s leading figures in left-of-center circles. Founder and long time director of the American Civil Liberties Union, Baldwin was a firm Popular Fronter who believed that forces on the left side of the political spectrum should unite to ward off the threat posed by right-wing aggressors and to advance progressive causes. Baldwin’s expansive civil liberties perspective, coupled with his determined belief in the need for sweeping socioeconomic change, sometimes resulted in contradictory and controversial pronouncements. That made him something of a lightning rod for those who painted the ACLU with a red brush." http://www.harvardsquarelibrary.org/biographies/roger-baldwin-2/ "[George Soros underwrites the ACLU' which It supports open borders, has rushed to the defense of suspected terrorists and their abettors, and appointed former New Left terrorist Bernardine Dohrn to its Advisory Board." http://www.discoverthenetworks.org/viewSubCategory.asp?id=1237 "The creation of non-profit law firms ushered in an era of progressive public interest firms modeled after already established like the National Association for the Advancement of Colored People ("NAACP") and the American Civil Liberties Union ("ACLU") to advance progressive causes from the environmental protection to consumer advocacy." https://en.wikipedia.org/wiki/Cause_lawyering

  5. Mr. Foltz: Your comment that the ACLU is "one of the most wicked and evil organizations in existence today" clearly shows you have no real understanding of what the ACLU does for Americans. The fact that the state is paying out so much in legal fees to the ACLU is clear evidence the ACLU is doing something right, defending all of us from laws that are unconstitutional. The ACLU is the single largest advocacy group for the US Constitution. Every single citizen of the United States owes some level of debt to the ACLU for defending our rights.

ADVERTISEMENT