Wouldn’t it be great if your law firm brand became synonymous with your practice areas? Let’s assume you already have what you consider a strong brand. We talked to several lawyers who possess strong brands and other experts who agree that even if you have a strong brand, it still must evolve.
Some experts believe the first advertising goes back some 70,000 years ago. There we find the earliest indications of human existence. Many of the etchings on caves could be construed as advertising messages. But law firm advertising still can be considered in its infancy.