When you are part of a media staff, it seems that you are constantly trying to get into the head of the reader. What will draw you in and keep you coming back for more?
One thing we know for sure is that lawyers like reading about other lawyers. Most of our data on this is anecdotal – conversations with subscribers often reveal that our Supreme Court disciplinary action report, followed closely by On the Move and other features about the people in the profession, are one of the first things many turn to when receiving their new Indiana Lawyer. Reader surveys have confirmed the popularity of “people” news among our readers.
As electronic delivery of news continues to increase in popularity, we continue to look for the best ways to deliver the news you want in the way you want it. In February, Indiana Lawyer will launch a new email we are calling “Lawyers on the Move.”
This email, which will be sent biweekly to all IL daily email subscribers, will feature partnership announcements, associate hires, lateral moves, awards and honors, elections and promotions, and other professional news from Indiana’s legal community. It will include lawyer profiles, columns and stories that acquaint you with people throughout the state and provide information you can use in the practice of law.
If you are already receiving our daily email, you need to do nothing more. Our “In This Issue” email is delivered on the Wednesday that a new issue of Indiana Lawyer is published, and Lawyers on the Move will be delivered to your inbox on Wednesdays that fall between publication dates. Like the IL daily and In This Issue, Lawyers on the Move is a free email service.
If you are not on our email list, you can sign up today. Visit www.theindianalawyer.com and scroll down to the “Indiana Lawyer Newsletters – Sign Up Now!” box on the right side of the homepage. Check the appropriate boxes and enter your name and email address. It is as simple as that.
While signing up for Lawyers on the Move, I encourage you to try other Indiana Lawyer email products. (Did I mention that subscribing is free?) Reader surveys reveal that 98 percent of IL daily email subscribers consider this email their primary source or one of their most important sources of legal news.
The staff of Indiana Lawyer is excited about the opportunity to bring you another means of staying in-the-know and maintaining connections with lawyers throughout the state. As always, your suggestions and feedback are encouraged and appreciated. Contact me at 317-472-5233 or firstname.lastname@example.org.•