Two years ago, a forward-thinking group of IndyBar members gathered to ponder the future of the bar’s communications efforts. These leaders recognized then what’s become crystal clear today—that a new approach to the gathering and distribution of news and content was critical in a world where technology continues to change the game on a near daily basis.
From that group came a comprehensive communications plan. Some parts of the plan—an increased social media presence, the IndyBar blog and a more concerted effort to share the most timely, relevant information—came about quickly. The cornerstone of the plan, however, was a vision that the IndyBar would become a central source for news, information and resources critical to Indy-area practitioners, and that IndyBar members would gain greater access to and control of the distribution channels for this content, resulting in news and information that is customized to each member and delivered based on his or her preferences.
This vision hinged on two deliverables: increased content generation and an online solution for delivering that content based on members’ preferences. Today, that vision is a reality.
First, section and division leaders have been tasked to lead the charge with respect to generating relevant, timely and useful news and information within their respective practice area (for sections) or demographic (for divisions). To facilitate this effort, section and division executive committees have been given administrative control to post directly to their group’s page in the Interest Groups area of indybar.org. Content can now be easily shared on the section and division webpages with the click of the mouse. The first article on each section or division page remains viewable by members and non-members, though any older articles are accessible only by IndyBar members.
At the same time, website developments have been completed to empower members to customize their communications based on their own unique interests and practice areas, along with upgrades to the bar’s email delivery service to funnel those preferences into a personalized email populated with news articles based on those preferences. See “So How Can I Get My News” to learn more about how you can receive your news.
So How Can I Get My News?
Every person is unique in the way that he or she consumes news and information online. Just as one individual loves email updates, another prefers RSS feeds. Several options have been developed to make staying up to date easy and enjoyable.
All About You: Customized Emails and “Your News”
1. Log in at www.indybar.org/account and click “Manage Your News Subscriptions.” There you can select your own personal news subscriptions from 24 different topics. You can visit this page any time you wish to update your subscriptions.
2. Once you’ve chosen your subscriptions, the latest articles from those topic areas will automatically populate in the “Your News” area at www.indybar.org/account. Don’t feel like jumping online to see what’s new? Your subscriptions will also generate a personalized IndyBar E-Bulletin, which will include summaries of and links to the newest stories in your subscriptions.
Add Some IndyBar to Your Reader
For RSS feed fans, visit the “Interest Group” pages to find news areas on each IndyBar section and division page. Click the RSS icon to open the RSS feed and copy and paste the link into your favorite feed reader.
Surf the Site
Just want to check out what’s new? Browse the section and division pages under the “Interest Groups” tab at indybar.org to click through to news pages for each group.