Indiana officials are launching a statewide awareness and education campaign against child sex trafficking.
Attorney General Greg Zoeller says the “Indiana’s Not Buying It” campaign aims to decrease the demand for commercial sex, which he says increases human trafficking of young and vulnerable children.
The campaign is being launched in conjunction with this weekend’s NCAA Final Four championship in Indianapolis. Officials say demand for commercial sex increases when large numbers of men gather for sporting events that have a party atmosphere such as the Super Bowl or the NCAA tournament.
Indiana is the third state to adopt the campaign sponsored by the human trafficking prevention group StreetGrace. Georgia and Arizona earlier adopted the effort.