Stafford: Indiana Lawyer to introduce metering for website access

We here at Indiana Lawyer take seriously our award-winning work as the exclusive source of news dedicated to covering the judiciary and the legal community of the Hoosier state in print and online.

While we are unique in our mission, we face many of the same well-known operating revenue challenges as other media that rely on a combination of advertising dollars and reader subscriptions to pay the bills.

To best serve you, the IL website, theindianalawyer.com, can no longer remain wholly free of charge. Beginning soon, we will follow the example of most print and digital media outlets that have instituted metering on their websites.

Not all of the details are finalized, but we thought it was important to let you know this change is coming. We do, though, have a few general details we can share.

First, current Indiana Lawyer individual subscribers will continue to receive digital access free of charge. Going forward, individual subscribers will receive both the Indiana Lawyer newspaper and access to Indiana Lawyer’s daily online news for one low annual price.

Second, we plan to offer a limited-time, promotional, discounted online subscription rate for readers who currently receive a print subscription to Indiana Lawyer through their membership in a participating bar association, such as the Indianapolis Bar Association, Lake County Bar Association or Defense Trial Counsel of Indiana.

What will this change look like? During the transitional period, a reader will be permitted to view a limited number of articles before being asked to register for a free online account. This registration will allow additional article views while logged in. When the monthly free article limit has been reached, a reader will need to purchase a paid subscription to continue to access Indiana Lawyer’s daily online news.

This is not a change we make lightly. Metering the IL website has been on the horizon for years at our parent company, IBJ Media. Increasingly, we came to view it as an inevitable economic reality. Personally, knowing firsthand the many upheavals that continue to reshape the media landscape, I’m surprised we have held out this long without adopting a site-subscription model.

Our evolution follows the experience of our sibling publication, the Indianapolis Business Journal. IBJ instituted metering a few years back, and the result has been a sustained increase in combined print and digital subscriptions. Moreover, we’re adopting technologies that promise subscribers the power to connect in more meaningful ways and get more out of their IBJ and Indiana Lawyer subscriptions.

But as things change, they also stay the same: The Indiana Lawyer news team will remain committed to bringing you valuable, insightful, independent, timely and exclusive information in print and online that’s vital to your practice and tailored to your profession.

It’s hard to put a price on that.•

Dave Stafford[email protected] — is editor of Indiana Lawyer. Opinions expressed are those of the author.

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