Just like law firms and lawyers, how hotels and restaurants treat their customers or clients is what really matters. Here are a few things to consider, taken from the hospitality industry, to keep your clients coming back and willing to pay a premium for your services.
Getting work done and generating billable hours are always two primary areas of focus for lawyers in law firms. And if you are in-house, there is a never-ending stream of work that needs to be done and deadlines that need to be met. So how can you possibly have the time to step back and think like a client?
Lawyers and their clients might find “tech speak” just as frustrating as legalese. Lawyers who can translate legalese and have some insight into tech speak may offer a unique combination that will set them apart from their competitors.
Recently I received, as a gift, the Amazon Echo Show. I plugged it in, and, voila, Alexa could help me find almost anything. She gets a little confused on some things, but, for the most part, I have found her to be very helpful with basic questions and requests for information. I decided I’d find out what Alexa knows about finding new clients and business development.
Basing plans upon what you would use to measure success can be helpful. In other words, start backwards and list the two or three things that you would say describe a successful firm or a successful lawyer.
Here are some tips on how to create a simple plan that will not collect dust and can have a significant impact on your marketing and business development success.
Having an organized approach to becoming more visible internally and forming stronger relationships with your co-workers can be a very effective networking strategy.
Although the Ouija board might be more fun, you will probably make better business decisions by asking your accounting department to reorganize your expenses and revenue to give you a picture even the Great Ouija couldn’t conjure.
Law firms today must change their approach toward business development and marketing and embrace the change.
Recent studies indicate that firms that increase client retention by just 5 percent grow revenues by 25 percent. Who wouldn’t vote for 25 percent more revenue?
There are striking comparisons between how a candidate works to get elected and how a law firm or lawyer can develop new business. So, if you get overly sensitized by all the campaigning, refocus your attention on the process and you might find a few good ideas to try for yourself.
Recently, I had the pleasure of attending an Indiana Lawyer CLE program on how lawyers and law firms should interpret the professional code of conduct regarding digital advertising and communications. My conclusion from the entire discussion is that there are a few things that are clear and there is a lot that is still pretty fuzzy.
Maybe you are thinking, “What does email etiquette have to with business development?” Generally, quite a lot.
Most small to mid-sized companies use on average three to five law firms. Larger companies use even more. So, each and every day you are being compared to your competitors. Knowing how you compare to them in terms of your service and client satisfaction is good to know. You can get this information in a variety of ways and use it to bring in even more business from the client.
As most good rainmakers know, it is all about networking, and sometimes this means talking to people who are total strangers. It can be daunting to attend an event that your firm is sponsoring or a conference that your target market attends and be expected to “go out there and make new friends.”