Articles

Clavio and Shanehsaz: Rules change for name, image, and likeness in college athletics

The NCAA and the five power conferences (Atlantic Coast Conference, Big Ten Conference, Big 12 Conference, Pac-12 Conference, and Southeastern Conference, also known as the “Power 5 Conferences”) have been steadily working to resolve a class-action lawsuit against the NCAA related to revenue sharing with student athletes and name, image and likeness (NIL) rules.

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Who gets paid? How much? What to know about the landmark NCAA settlement.

The nearly $2.8 billion settlement that has been approved by the Indianapolis-based NCAA and the nation’s five largest conferences is a historic step toward a more professional model for college sports. The plan, which still needs approval from plaintiffs and a federal judge, calls for paying damages to thousands of former and current college athletes who say now-defunct NCAA rules prevented them from earning endorsement money.

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