Managing partners often think about what the law firm needs. But even in an employer’s market, it pays to consider what your associates (and potential associates) actually do want — especially if you want those associates to stick around for a while along with all the capital you’ve invested in them.
As much as I advocate for the use of cloud software by law firms, sometimes lawyers can develop an over reliance on such tools.
There is likely a mentor in your past who told you to make sure that you don’t give away the farm when talking to potential clients. The idea is to leave them wanting more. That’s bad advice. If you leave legal consumers wanting more in 2021, they will go find another attorney.
Most law firms are very poor at differentiating one from another. Law firm websites spout platitudes about customer service and competency and offer what amount to very weak reasons for a consumer to pick one law firm apart from another.
Although lawyers often guess about what legal consumers want, there are very specific and discoverable things that legal consumers want from lawyers. Knowing these things can allow you to convert more clients.