Whenever there is a staffing issue in a law firm, the traditional lawyer response has been to throw an attorney or paralegal at it. However, that’s not necessarily the wisest strategy.
Nobody wants to read anything anymore. I mean, you’re probably struggling to get through this article already.
One thing that won’t change in 2023 is the focus on law firm revenue.
“Work in Progress” (often abbreviated to WIP) is a representation of work outstanding for law firm clients. While most lawyers just let it ride and take it for granted that the work just keeps coming in and keeps getting done — WIP has some predictive powers that law firms are largely ignoring.
Email is good for email, but when law firms start to try to expand the uses of email into broader technology functions — that’s where they run into trouble.
Yes, clients want your expertise and to talk about the legal process and state of the case, but they may not want you to schedule appointments with them, take a check from them or sit down for a signing meeting. And in reality, much of that is a waste of time for the attorney — who should be billing high value cases or marketing for them.
If you’re looking to build a modern law firm, you need to stop flying by the seat of your pants and invest in systems for the long haul.
When it comes to marketing content, most lawyers are concerned about what to write. But in reality, the more important question is how to write.
Managing partners often think about what the law firm needs. But even in an employer’s market, it pays to consider what your associates (and potential associates) actually do want — especially if you want those associates to stick around for a while along with all the capital you’ve invested in them.
As much as I advocate for the use of cloud software by law firms, sometimes lawyers can develop an over reliance on such tools.
There is likely a mentor in your past who told you to make sure that you don’t give away the farm when talking to potential clients. The idea is to leave them wanting more. That’s bad advice. If you leave legal consumers wanting more in 2021, they will go find another attorney.
Most law firms are very poor at differentiating one from another. Law firm websites spout platitudes about customer service and competency and offer what amount to very weak reasons for a consumer to pick one law firm apart from another.
Although lawyers often guess about what legal consumers want, there are very specific and discoverable things that legal consumers want from lawyers. Knowing these things can allow you to convert more clients.