IndyBar: Practice Toolkit: Pick Up Line: Managing Reception in a Modern Law Firm

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Jared Correia

By Jared Correia, Red Cave Law Firm Consulting

Speed of response and engagement is essential for starting legal consumers on the client journey. If you don’t get to your leads quickly, you won’t have a chance to close them. So, it’s important that if someone calls your law firm, you pick up … or have someone pick up for you. That’s in part because 64% of law firm voicemails are never returned.

But most lawyers aren’t picking up the phones on their own. And traditionally, the answer for that was that the law firm would hire a receptionist, who sat in the exact same physical space while answering phone calls on the exact same phone every day of the week. Now, though, you’ve got options.

Of course, you can still hire a full-time traditional legal secretary or receptionist who can sit at a desk and pick up the phone, for sure. But VoIP phone systems can be used from any internet-ready device. So, you could have that person work outside a physical office. And if you didn’t want to hire an employee to do this kind of work, you could outsource to a contractor through a service like Fiverr or Upwork, who then also work outside the office on a VoIP system. Yet another option: You could utilize a virtual receptionist service, which would allow you to access contract receptionists to whom you can provide an intake script. That service could operate for you on a full-time basis or could even offer after-hours coverage if you have a traditional receptionist in-house already.

The point is, if you want to get your phone picked up every time (which you should want to have happen), there’s a combination of services available that could cover you 24/7. I’m happy to help IndyBar members sort through these options. My services are available to you at no fee as a bar member. Just reach out and give me a call.

Wanna talk business management for your law firm? Give us a call.

The Indy Bar offers FREE law practice management consulting services through Red Cave Law Firm Consulting.

To request a consult, visit the Indy Bar law practice management consulting landing page, and start running your law firm like a business.•

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