IndyBar: Local Marketing Is Where It’s At for Law Firms
They say all politics is local; but so is most law firm marketing.
law firm marketing
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Legal pros on demand: Latitude Indiana to provide attorneys, legal services for short-term needs
A new legal services company rooted in Nashville has recently settled in Indianapolis, with a Hoosier attorney at the helm. Latitude, a Tennessee-based legal services provider founded in 2014, announced the establishment of its Indiana office last month. The company claims it will provide on-demand, sophisticated attorney expertise for Indiana corporations and law firms while increasing flexibility and reducing costs.
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Bingham goes big: Combination with Dentons part of ‘national law firm’ launch
The first steps that led to the combination of Bingham Greenebaum Doll with international giant Dentons were taken in the late spring of 2018, when Bingham leaders W. Tobin McClamroch and Keith Bice fielded a proposal from a friend. In the conference room of Bingham’s Indianapolis office, Joe Andrew, Dentons global chairman and former partner at Bingham Summers Welsh & Spilman, told the partners about the need he saw for a national law firm with offices across the country. No firm currently has an office in the top 20 markets even though, he said, clients are everywhere.
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From space sharing to firm sharing
A few years ago, two Indianapolis law firms agreed to share office space. A few weeks ago, they joined forces in a merger that has them optimistic for what the future holds.
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Young attorneys turn to personal branding, new technologies for business development
With only a few years of legal experience, how can associates convince clients to entrust them with important legal matters? What steps can young attorneys take to make a name for themselves in an increasingly competitive market? Many see personal branding as a key.
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Articles
Solo, small firms talk competing with BigLaw: Different marketing, branding strategies
Without the marketing and branding resources of larger firms, solo and small firm attorneys try a variety of tactics to promote their name and legal services.
IndyBar: Reach: Consumer-Friendly Language Wins the Day in Law Firm Marketing
When it comes to marketing content, most lawyers are concerned about what to write. But in reality, the more important question is how to write.
Getting best position on online search page requires right content, money
Having become so synonymous with internet searching that the name has become a verb — “I Googled it” — attorneys and law firms who do not work to make sure their websites appear on the first page of any Google search are more and more likely to find themselves losing potential business.
Trimble: Repeat business: Lifeblood of successful lawyers, law practices
As 2021 draws to a close, lawyers and law firm managers everywhere are planning for the year ahead. Smart firms are preparing budgets and income projections for 2022, and they are assessing their client relationships in the hopes of maintaining those relationships next year.
First quarter activity hints at rebound of law firm mergers
With the merger of Indiana’s Wooden McLaughlin and Dinsmore Shohl leading the more than two dozen law firm combinations that were announced in the first quarter of 2021, the new year is expected to bring a return of robust consolidation activity in the legal market.
IndyBar: Does Anyone Else Miss the Red Drink Tickets? How to Network During a Pandemic and Beyond
As a small-firm practitioner who makes her money by providing personal legal services, networking is vital for the continued source of clients I need to support my business and keep my associates busy. Planning committees, nonprofit boards, volunteering, social gatherings and local events were my go-to formula for expanding my circles and getting my name and face in front of people who needed to hire a lawyer for highly personal and sometimes sensitive reasons. They needed to have met me in person. They needed my name to come from someone they knew and trusted. At least, that is what I believed to be the only way, until that way no longer existed. And I am not just saying its disappearance is because of the pandemic.
IndyBar: Office Space: Is It Time to Reduce Your Footprint?
Law firms are the very definition of traditional businesses, but in a modern world, traditional business models get expensive. Law firms should be operating offices to house staff, but they tend to fill those offices up with obsolete items like paper files and document/email servers.
Frost Brown Todd opens office in D.C. market
Frost Brown Todd is opening a new office in Washington, D.C., consolidating the firm’s federal public policy and regulatory practices into the new location and drawing upon the expertise of attorneys throughout the firm’s other nine offices, including Indianapolis.
Quick: Now more than ever, watch out for stress
I usually write about law firm marketing in this space. This month I am going to change the topic just a bit. I want to talk about stress.
IndyBar: Four Tools to Enhance Your Firm’s Social Media Marketing
Marketing is critical to strategic law firm growth. This holds true for solo attorneys and Vault-ranked firms. For those wanting to enhance their social media marketing, consider these four resources.
Quick: Law firms embrace new ways to communicate during COVID-19
While once it was almost imperative that lawyers needed to meet in person with clients, that is not necessarily the case anymore. Many law firms have embraced newer platforms to keep in touch, including all forms of social media. That’s a good thing and will be used long after this pandemic is over.
Former IU athletic director Glass joining Taft law firm
Former Indiana University Director of Athletics Fred Glass plans to resume his law career in October, joining the Indianapolis office of Taft Stettinius & Hollister LLP as a partner.
Changing needs: Pandemic shifting client priorities now, in the future
The effect of the COVID-19 pandemic on the legal profession has been a mixed bag. In some ways, the law, like many other industries, has suffered. Corporate clients are pulling purse strings tighter, while practice areas such as personal injury have seen a slowdown in cases. But in other ways, the pandemic has been a boon for lawyers.
Dentons US Region prepares to enter Utah market
Dentons has announced a future combination with Salt Lake City-based Durham Jones & Pinegar, which is being billed as the largest law firm combination announced since the beginning of the COVID-19 pandemic. The global legal giant announced the combination Tuesday as part of its strategy that also included its combination finalized earlier this year with the former Bingham Greenebaum Doll.
Quick: Best marketing during pandemic — Lend a hand
During this unprecedented time, I have been asked by a number of clients if they should alter their marketing plans. My answer is “Yes, but don’t stop marketing.” Further, attorneys — like many other businesses — while still doing at least partial in-person interaction, should consider increasing certain aspects of contact with customers.
IndyBar: Streaming Service — When Professional Development Gets Disguised as Marketing
Most people (me included) will tell you to get on social media because it’s great for marketing your law firm. Well, it is, but there are also ancillary benefits to that.
IndyBar: Creating a Financial Plan to Get Through a Market Recession
With the choose-your-own apocalypse nature of today’s new cycle, it’s hard for young attorneys to prioritize financial health. To that end, James Munder of Northwestern Mutual gave a great presentation last month on creating a financial plan to get through a market recession.
Barnes & Thornburg opens New York City office
Indianapolis-based Barnes & Thornburg now has a New York address, opening an office in the Big Apple as part of its plan to grow its footprint and expand its corporate, litigation and white collar practices.
Chicago-based Kovitz Shifrin Nesbit acquires Indiana law firm
The Chicago-based law firm of Kovitz Shifrin Nesbit now has an Indiana address with the completion of its acquisition of the Tanner Law Group, an Indianapolis firm that represented the largest number of community associations in the Hoosier state.